Marketing reassurance to new parents

The adventure of being a parent is full of excitement, new experiences and unexpected challenges.

OTB were chosen to create and roll out a series of advertising and marketing campaigns for Tommee Tippee that were both engaging and reassuring to new parents. They wanted these campaigns to reinforce their position as a tried, tested and trusted helping hand that new parents could rely on.

Working in partnership with the Tommee Tippee Global Marketing Team, we supplied input on the planning, design, development and delivery stages of numerous hard-hitting global campaigns such as ‘Closer to Nature’, ‘Soothers’, ‘Explora’ and ‘Sangenic’. We launched these campaigns internally and to a trade audience with great success, capturing the essence of the brand while elevating the esteem their products were held in among wholesale suppliers.

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