DEFRA: Energy and resource saving marketing initiative
The Department for the Environment, Food and Rural Affairs came to OTB with a challenge. They wanted us to promote better energy and resource use across all their UK offices to promote a behavioural shift.
After we had done our research and marketing planning, we began to search for the big thing. A beautifully simple idea that would capture people’s imaginations and communicate effectively what it is we wanted people to do. Once we had that bid idea, we then set about making sure it appeared in lots of small, unexpected places so that we could surprise and delight people and ensure the behavioural change happened.