Cresta:
We understood that Cresta’s proposition was different. To help tell this story, we created a suite of direct mail packs that extolled the virtues of some of Europe’s most compelling and unique places. From the most vibrant, history and culture rich cities to stunning iconic landscapes and rugged, dramatic coastal regions. Yes, we talked about the obvious places like Venice, Prague and Paris, but we also exposed some of Europe’s hidden gems!
But Direct Mail wasn’t the only marketing medium we use. We showed Cresta the power of email marketing and helped them build a database of customers and built an eCRM programme that inspired and added value to people’s lives. This eCRM programme became an invaluable part of the marketing mix and inspired and delighted Cresta’s growing database of discerning travellers.