OTB Agency

2026-02-19 · Uncategorized

Think outside the box: Your Personal Thinking Equipment (PTE)


Most organisations say they want creativity, however few actually create the conditions for it.

Better thinking isn’t about longer hours.
It’s about smarter inputs.

Thinking differently isn’t a personality trait, but a discipline, and like any discipline, you need the right equipment.

This is where ThinkOTB come in.

Welcome to your updated Personal Thinking Equipment (PTE) practical, science-backed ways to think better, decide better and create more originally.

  1. Move Your Body, Move Your Mind

If your thinking feels stuck, move.

Movement:

  • Improves decision-making
  • Offsets stress
  • Increases creative fluency

Exercise makes it easier to think creatively. A walk can unlock what a whiteboard can’t. Sweat is often the shortcut to sharper strategy.

  1. Give Your Brain a Break

Step outside. Literally.

Nature:

  • Restores attention levels
  • Reduces mental fatigue
  • Strengthens immunity

When your focus narrows, your ideas do too. Fresh air widens both.

  1. Listen to music

Yes, that even means Mozart.

Certain types of music have been shown to increase creativity and concentration. The right soundtrack can gently stimulate focus while opening up imaginative thinking.

  1. Feed Your Brain

Ever noticed walnuts look like tiny brains? There’s a reason they’re good for you.

They’re packed with:

  • Omega-3 fatty acids
  • Antioxidants
  • Melatonin

They support cognitive performance, creativity and inferential reasoning. What you eat shapes how you think.

  1. Pick Up a Pen

Close the laptop and open a notebook.

Handwriting slows your thinking just enough to deepen it. Writing by hand improves retention, processing and idea development. Sometimes the most powerful innovation tool isn’t digital, it’s paper.

  1. Change Your Environment

Try sitting in a coffee shop.

Moderate background noise slightly distracts the brain and that gentle friction encourages more imaginative thinking. Environment shapes cognition more than we realise.

  1. Smile. Be Positive.

Creativity isn’t just cognitive it’s chemical.

When you laugh or smile, serotonin and dopamine are released. These chemicals activate areas of the brain associated with complex cognition and decision-making.

Positivity:

  • Strengthens neural connections
  • Helps organise new information
  • Improves memory retrieval
  • Happiness literally expands what you can see.

Thinking outside the box is not about being better, it’s about being different.

And difference requires you to:

  • Move
  • Step outside
  • Feed your brain
  • Write
  • Change your environment
  • Smile

If your organisation needs help “thinking outside the box” get in touch now!

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