ThinkOTB Agency

The power of yellow and transforming workplaces with True Joy™

January 20, 2025

Dulux has announced the Colour of the Year for 2025 with the tagline “Dream it. Create it. Live it. True Joy™ 2025.” At Outside the Box, we couldn’t be happier. Why? Not only is True Joy™ perfectly aligned with our brand colour, but it also reflects everything we believe about 2025 being a year of optimism, creativity, and pride.

The power of yellow

This golden yellow is a statement, a mood, and a tool for transformation. The power of yellow has long been celebrated for its psychological impact, sparking fresh ideas, energising spaces, and encouraging positivity. When used thoughtfully in the workplace, it can foster an environment where innovation thrives and teams excel.

As research in workplace design shows, yellow stimulates the brain, encourages innovative thinking, and helps people approach problems with new perspectives. Yellow also creates an environment where brainstorming flourishes, making it ideal for creative spaces or any workplace that values innovation.

Working in green energy

At Outside the Box, we know this first hand through our work in the green energy sector. We’ve been at the forefront of helping organisations create, develop, mobilise, and implement innovation with focus and pace.

By embedding innovation culture into complex organisations and accelerating unproven ideas into actionable strategies, we’ve been proud to play our part in the Global Green Energy Transition.

From co-creation workshops to tailored training programmes, we’ve empowered teams to approach challenges with fresh perspectives and drive impactful change. True Joy™ resonates with everything we stand for… a brighter future powered by creativity, optimism, and purpose.

Yellow taps into deep emotional responses. It’s the colour of possibility and joy, resonating with people on a fundamental level​. When incorporated into office design, it doesn’t just brighten the space; it brightens attitudes and encourages collaboration.

Embrace the power!

Imagine a brainstorming room painted in True Joy™. It’s an enabler of ideas, innovation, and action. Whether it’s adding a pop of yellow to common areas or integrating it into branding, small changes can yield significant results.

Will you embrace the power of yellow? If you’re ready to embrace innovation and use tools like colour to create a culture of innovation, then we’re here to help. We think outside the box and will help you to do the same.

Find out more about how we do it and what we have done for a number of organisations by getting in touch here: Get in touch!

 

Tags:

2023 marketing trends advertising industry Awards Back to business Brainwriting Brand advocacy brand ambassador Brand building brand engagement Brand identity Brand proposition brand strategy Business Business innovation Change-makers christmas adverts client relationships Collaboration Communication communications communications managers Connecting with customers Consumer brand consumer data Consumer research Cost of living crisis Creative Creative marketing agency Creativity Cultural change data strategy data-driven marketing data-driven marketing campaigns Easter Emotional marketing Employee retention Ethical brands Euro 2020 expanding reach Happiness Happens Month Hashtags Hybrid Working Inclusivity in marketing Innovation Marketing Innovators Integrated marketing International brand strategy International Trade Internship Jubilee 2022 Leeds Bear Hunt Leeds Hospital Charity Leeds Rhinos Local advertising marketing marketing agency Marketing Campaigns marketing data marketing data strategy marketing objectives Marketing Strategy Marketing trends mental health Mum in marketing Nostalgia marketing People buy from people Platinum Jubilee marketing Post-pandemic life Pride 2021 Print marketing Productivity Rebrand Remote Working return to work Rob Burrow Seligman social social media Targeted local marketing Teamwork tech trends The Drum Recommends Trust is key to your marketing strategy University placement valentines day Video content Video marketing Virtual meetings wellbeing work place happiness Work placement WTOCAY Year out

Recent Posts: