To evolve for future success in a challenging market, their strategy was to offer an ‘all of life’ portfolio, with a particular focus on worry-free retirement.
Taking time to understand the foundations of this stalwart brand, we delivered a coherent and contemporary set of brand guidelines that reinforced their heritage but ensured they were not solely reliant on this. The ribbons act as a metaphor for Skipton Building Society and their members working in collaboration to achieve an enjoyable, active retirement or pre-retirement.