Established over 160 years ago, Skipton Building Society has built a reputation as a trusted, local building society with its members’ best interests at it’s heart.
ThinkOTB were chosen to create and deliver the consumer-facing proposition and identity across all media channels that would ready the brand to seize its next market opportunity.
To evolve for future success in a challenging market, their strategy was to offer an ‘all of life’ portfolio, with a particular focus on worry-free retirement.
Taking time to understand the foundations of this stalwart brand, we delivered a coherent and contemporary set of brand guidelines that reinforced their heritage but ensured they were not solely reliant on this. The ribbons act as a metaphor for Skipton Building Society and their members working in collaboration to achieve an enjoyable, active retirement or pre-retirement.
Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.
If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.