Your brand no longer reflects who you are
The business has moved on but the identity hasn’t, so you look smaller, or older, than you really are.
Nothing feels joined up
Different teams, different looks, different messages. A brand loses its power the moment it stops being consistent.
You blend in where you should stand out
In a crowded market a forgettable brand gets overlooked, no matter how good the work behind it is.
Your people don’t know the story either
If the brand isn’t clear internally, it will never be clear to customers.
Work — MHAMHA
For the UK’s largest charity care provider we redefined the proposition to ‘enabling older people to live later life well’, giving one consistent story from care-home resident to head-office team.
One cohesive brand story across every service and audience.
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Work — BASWBASW
We injected personality into the British Association of Social Workers’ identity, turning a corporate, rigid brand into a warm, people-centric one that finally matched who they are.
A rigid, corporate identity made human.
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Work — Midland HeartMidland Heart
We evolved the visual identity of a leading housing organisation to signal it was ready for the future, and have been its trusted brand partner for well over a decade.
10+ years as a trusted brand partner.
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Work — Benenden HealthBenenden Health
A modern, caring consumer brand that expressed the society’s mutual values and paid homage to its Yorkshire roots, driving advocacy and an uplift in new memberships.
Advocacy up, memberships up.
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