For the development of creative campaigns we have created a unique process, involving a number of techniques, which never fail to deliver innovative solutions and significant results. It is a perpetual cycle, with one round of activity feeding learning into the next.
We immerse ourselves in the brief, the issues, the brand, the products, the culture, the objectives, target audience... everything! We try the service or buy the product to test the customer experience first hand.
We explore everything, discounting nothing. We think about the challenge from every angle, listening to everyone’s view, thinking about formats, media, offers and concepts.
We take the ideas and give them a reality check against budget, time, brand fit and key messages. The ideas that fit the bill will stand to see the next round because they’re creative, practical and fit for purpose.
Putting great ideas into action requires realistic planning and scheduling that can move things along. The better the idea, the better the buy in.
Once campaigns have aired it’s time to assess our success. Be it profit, new customers or other measures, we have to ask if our work achieved the objectives, so we can build for the future.