npower is a German-owned utility provider with 12,000 staff and 6.5m customers. ThinkOTB worked one-to-one with key senior leaders to deliver a training programme that was exciting, engaging and intelligent to bond the team and support their aspirations to create great ideas for their customers.
In groups of 5 – 30 staff members we brought new methods of thinking to the npower team and enabled them to experiment with behaviours and thinking techniques that unlocked new ideas. These workshops gave focused, busy professionals the time to rise above the issues, think objectively and seek fresh perspectives.
We took them out of their environment by conducting the training in external venues like schools and community centres. The teams created new ideas for their customers and also for themselves – new ways of working together to problem solve. Several of the ideas that were developed have gone on to be amongst npower’s most successful propositions.
Energised and inspired by their own fresh and creative thinking the team was then challenged to share this new way of working with others – we created viral creative thinking!
Their brief was to create conference that was different, fresh and stimulating for 3,000 operational staff that conveyed their key messages about living their brand values in a fun, engaging and memorable way. In feedback, their staff had asked us not to have a series of ‘talking heads’ in a conference hall!
Working with the planning team, ThinkOTB facilitated a number of creative thinking sessions where the team were encouraged to break the old rules of what a conference is. We worked on metaphor and enabled the team to explore other situations where people have to get together and engage in lots of new experiences – like a trip to the zoo, doing circuits in the gym or a day at a theme park.
Imagine taking all your brand values or key messages you want to convey in a conference and creating a zone of interactive activities to support each one. What would those zones be called and what activities would be there?
This thinking created some really exciting and fresh thoughts and we went on to create a conference that wasn’t a conference… it was a theme park! It created thoughts and feelings that mirrored npower’s brand values of fun, excitement, anticipation, surprise and learning.
Now you’ve read a good example of how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.
If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.