Having worked with Midland Heart for well over a decade, we understood what was required to convey their big vision. Our existing work relationship and hands-on approach made us the ideal agency to implement innovative, bold and brave initiatives.
After conducting a nationwide competitor analysis and a brand workshop, we were able to refine Midland Heart’s vision and ensure they stood out in a competitive market. We devised a comprehensive set of brand guidelines that would inform all future activity and a logo that signalled they were braced for what the future held.