Bold remodelling for housing brand

Midland Heart are a leading housing organisation, delivering homes and services across the Midlands that enable people to live independently.

As part of our decade-long partnership, ThinkOTB conducted market analysis to realign their overall brand and modernise their current positioning into a future-proof brand that would impress stakeholders and could be rolled out across all communication touchpoints, on and offline.

Having worked with Midland Heart for well over a decade, we understood what was required to convey their big vision. Our existing work relationship and hands-on approach made us the ideal agency to implement innovative, bold and brave initiatives.

After conducting a nationwide competitor analysis and a brand workshop, we were able to refine Midland Heart’s vision and ensure they stood out in a competitive market. We devised a comprehensive set of brand guidelines that would inform all future activity and a logo that signalled they were braced for what the future held.

Let's talk

Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.

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