Redefining the voice of the elderly

MHA is an award-winning charity providing care, accommodation and support services for older people throughout Britain.

They’re one of the most well-respected care providers in the sector and amongst the largest charities in Britain, but their identity as a brand was a little confused.

MHA sought our help to redefine its brand proposition as part of an internal review.

More than anything, MHA wanted to achieve consistency and continuity; they wanted a cohesive message to run through all their services and for everyone who interacted with the brand – from residents to staff – to be sure of who MHA are and what they stand for.

After conducting a brand workshop at their headquarters and compiling feedback from both stakeholders and residents, we were in a good place to bring MHA’s vision to life.

We created a robust set of brand guidelines that would inform all future activity, a strapline that reassured prospective residents and a dynamic logo that cemented their relevance in a modern care world.

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Now you’ve read a good example of how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.

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