Championing cultural change

The ISA is one of a number of long-term strategic supply agreements aligned to Sellafield Ltd. Awarded to Morgan Sindall and Arup in a joint venture in 2012, the ISA is responsible for a £1.1 billion contract to provide essential infrastructure assets to the Sellafield site. ThinkOTB are proud to offer innovation and identity solutions for the ISA, the solution to driving cultural change.

Collaborating with teams across the ISA including senior leaders, the programme started with an initial six-month plan to fully assess the situation, scope out the problems that needed to be fixed, and develop a long-term plan. This included establishing a team to drive and manage the plan and communicating to the wider ISA staff why the Cultural & Behavioural Change Programme was necessary.

To assist in communicating the programme, ThinkOTB developed a Credo which unites everyone to deliver the ISA values and achieve the ISA vision, which in turn helps to embed the Cultural & Behavioural Change Programme. To communicate this to the hundreds of people in the ISA we developed a robust strategy spanning proposition and campaign, messaging matrix, creative direction, posters, lanyard cards, banner stands, presentation templates, Credo launch film, induction film, and a Change Champion induction programme.

We have seen some excellent results to date particularly in safety, teamwork, honesty and respect. The workplace already has a clear mission that connects employees’ daily work to a broader social purpose and positive change. What’s more, ThinkOTB team members are now part of the ISA’s delivery team, leading innovation and identity workstreams, and being Change Champions ourselves.

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Now you’ve read a good example of how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.

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