We immerse ourselves in everything from the issues, brand, product and culture to objectives, audience and previous performance. Using primary and secondary research – even buying and trying a product or service to test the audience’s experience first-hand – to get under the skin of a project.
This enables us to understand the background, define competitive advantage, determine its positioning, evolve a marketing plan and develop the brief.
Using the information we’ve gathered, we forge creative concepts and a communication strategy. In a nutshell, that’s what we’ll say, how we’ll say it and how we’ll communicate it.
We can also use this phase to develop products or services, if they need it. Using our creative briefs as a starting point, we explore every single angle of a concept – using thinking tools and techniques to stimulate ideas.
At this stage, we outline how we’ll bring our ideas to life. Identifying which channels we’ll use, drawing on our range of creative disciplines, and using realistic activity planning and scheduling to move things along. This is where the concept becomes a reality.
It’s crucial to assess the success of a project once it’s been aired, whether that’s by measuring profit, new customers or other metrics.
Only by assessing whether we’ve achieved the objectives can we build for the future – feeding performance data back into the Immersion stage for the next campaign.
Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.
If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.