Understanding the complex challenges surrounding modern healthcare marketing and the equally complex challenges of pharmaceutical advertising is something we love finding solutions for here at OTB. For over 30 years we have worked hand-in-hand with healthcare professionals, care home managers, pharmaceutical marketing managers, sales teams and carers to deliver compelling and engaging campaigns and sales aids.
Our success isn’t just because of our intelligent approach to design and copywriting, it’s also because we are able to delve deep to find strategic insights, positioning and digital innovations that boost brands, translate into sales and ultimately help benefit people’s lives.
We’ve worked with a wide range of brands over the years, below is just a sample selection of the work we have done.
Benenden
From member acquisition to intermediary communications and even rebranding the entire company. We have worked with Beneden for over 10 years and in that time we have handled a wide range of communications from national TV adverts to corporate direct mail campaigns.
Our insight led approach to our work with Benenden has seen us become a long-standing trusted partner who are able to handle the trickiest of messaging tasks or projects that have board level interest.
Tunstall Healthcare
Tunstall provide a pendent to elderly people so they can easily alert loved ones that they are in need of assistance. They required assistance in understanding the objections and motivations of their key target audience as well as looking at how they can constantly acquire new customers and be in the consideration set for doctor recommendations.
Our solution included a range of targeted marketing communications both online and offline that were insight led and commubivated clearly the beneits of the pendent in an emotionally engaging way.
Spectrum Healthcare
Spectrum Learn & Develop is part of a larger organisation named Spectrum Community Health CIC. Aimed at healthcare professionals and corporate clients Spectrum needed a refreshed website that enabled these audiences to book and pay for training courses that are held both in person and online. We have worked closely with internal stakeholders to develop the site, providing a number of design options before going into build. The site is due to go live in the third quarter of 2020.
Bbraun
Developing a range of solutions and training for healthcare professionals, Bbraun required a range of marketing communications to target niche audiences with their offering. From direct mail packs to traditional press advertising and a range of online comms, we helped with the retention of existing customers and the recruitment of new audiences.
