This requires you to communicate consistently and effectively through all the varied touchpoints that your customer has with your organisation.
To do this, you need expert communication and financial services knowledge.
OTB is an agency like no other, offering these capabilities through one source, ensuring that what we deliver for you is tailored to the specific needs of the financial services industry. From developing persuasive internal communication, to compelling customer communication, to building your brand, OTB has the experience, knowledge and drive to help you.
As the Financial Services industry experiences an ever-accelerating level of change through consumer behavioural shifts and regulatory challenges, the race to be the customer’s chosen provider continues. Building your customers loyalty and making them advocates for your brand is the bedrock for success.
Customers have managed their finances on-line for some time, but are increasingly using new technologies to purchase. The advent of “open banking” through the implementation of the second Payments Services Directive (PSD2) and the growing number of Financial Services players, will increase the range and choice of services available to your customers.
So, what can you do now to ensure that as choice expands, your customers first port of call is your organisation? And further still, that they are happy to proactively recommend your services to a friend.