Brand proposition to make sales soar

The right holiday has a great effect on our mind and body.

As part of our long-running partnership with Direct Holidays we created an integrated brand campaign that would appeal to their consumers and convince them to book the break they deserve. Challenging the status quo was a key component of the brief, as they were going up against larger competitors, so plenty of quirky ideas and communication touchpoints (from TV to guerrilla) were required to make them stand out. We even won awards two years running for our creativity!

We envisaged the look on the face of holidaymakers when Direct Holidays delivered on all aspects of a break away – the type of holiday they want, the destination, at the right time of year, all for an affordable price and low deposit.

We set about capturing this all-encompassing feeling and the ‘Direct Effect’ campaign was born. Activity included: TV, radio, website, outdoor, direct mail, in-store environment, brochures and a variety of guerrilla projects – all of which were a huge success as the campaign over-delivered on all key objectives.

Let's talk

Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.

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