We envisaged the look on the face of holidaymakers when Direct Holidays delivered on all aspects of a break away – the type of holiday they want, the destination, at the right time of year, all for an affordable price and low deposit.
We set about capturing this all-encompassing feeling and the ‘Direct Effect’ campaign was born. Activity included: TV, radio, website, outdoor, direct mail, in-store environment, brochures and a variety of guerrilla projects – all of which were a huge success as the campaign over-delivered on all key objectives.