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Debunking 3 of the biggest myths about creativity in marketing

Creativity is a term which is often thrown around carelessly, as though its meaning is self-evident and its desirability in marketing circles should not…

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What are abandoned basket emails and how can marketers use them?

Abandoned basket syndrome is alive and well. With so much of retail now taking place online, when consumers come nail-bitingly close to making a…

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Three ways to reach your target audience online

Reaching your target audience online should a basic goal to strive for before seeking to improve sales, revenues and returning customers. But what if…

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Why you should be talking about Facebook Live

Since the launch of Facebook Live in the spring of 2016, its marketing worth has not yet been fully utilised. Some of the biggest brands have…

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What to watch in marketing and advertising in 2017

Now that we have welcomed in 2017, a new marketing year is upon us. This week we’re exploring the marketing predictions made by industry experts…

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The OTB round up of what mattered in marketing and advertising in 2016

As 2016 draws to a close and the industry turns its head to the new year on the horizon, commentators are reflecting on the…

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3 innovative ways you can use data in marketing and advertising

The tendency to think of data as little more than numbers is tempting. There are, in fact, a number of innovative ways you can…

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What is social listening and why is it important for marketing?

Being active on social media is by now a natural element of any marketing strategy. So much of social media marketing is focused on…

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Why marketers may have to work to rebuild consumer trust in Black Friday

With only four weeks to go until Christmas, Black Friday madness is about commence. Although the trend is less than ten years old, already…

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Why online and offline marketing should go hand in hand

It is easy to fall into the trap of thinking you have to choose between online and offline marketing, whether that’s in budget or…

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The Coca-Cola marketing effect; three lessons we can learn from the kings

Often lauded and hailed for their pioneering marketing campaigns, Coca-Cola has become on of the giants of the marketing industry. Whether it is commentators’ annual…

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3 ways to make YouTube work for your marketing strategy

No longer able to be called “up and coming”, video content is a vital part of marketing strategy. The statistics linked to video content…

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3 takeaways from the Festival of Marketing 2016

The annual Festival of Marketing is always a big event in the calendar. The biggest and best brains in the industry come together to discuss successes…

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Top tips to make your marketing budget go further

As we head into the second half of the year and advertising budgets show signs of wearing, it can be easy to fall into…

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3 tips for creating topical, seasonal marketing campaigns

Creating seasonal marketing campaigns can be tough. In what is often a multi-faceted process involving emails and meetings a plenty, a team of designers…

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3 marketing takeaways from the Olympics

Played out on a global stage, the Olympics is far more than an international sporting event. For many marketers it is the chance to…

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Being Human; 3 tips for making your marketing more human

Having a strong humanity at the centre of your brand is invaluable. It goes a long way to creating an image that is accessible,…

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3 marketing insights from the rise of Pokémon Go

Last week Pokémon Go took over the digitalised (and in fact real) world, and at incredible speed. Seeming to explode from obscurity, 2016’s take…

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7 ways to keep customer experience at the heart of your marketing strategy

Customers are no longer loyal to a brand for its own sake. Hailed by Marketing Land as the “age of disloyalty”, it is more important than…

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Going Native: three reasons marketers are embracing native advertising

Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key…

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Three tips for using WhatsApp as a marketing tool

The popularity of using messenger apps to build relationships with consumers has blossomed in 2016, and this week it’s WhatsApp in the spotlight. From…

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OTB’s top three tips for boosting your email marketing strategy

How good is your email marketing strategy? Email is proclaimed outdated and irrelevant time and again by industry commentators. Yet despite speculation, statistics show email…

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The Power of Words in Marketing

Marketing has never been more diverse, more technology rich, and more open to creativity than today. With a wealth of platforms to choose from,…

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Why marketers are eyeing up Periscope on its first birthday

The inherently fast-pace nature of social media means keeping on top of the latest trends can be a full time job. In case you…

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How Artificial Intelligence is gaining ground in marketing

Artificial Intelligence has long been a favourite topic in popular culture. From Terminator to I, Robot; 2001: A Space Odyssey to The Matrix, there…

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Why marketers should learn to love LinkedIn

Self-dubbed as ‘the world’s largest professional network’, since its launch in 2003 it is estimated that LinkedIn now has over 400 million users. According…

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The right direction? The highs and lows of mapping your customer journey

The value of mapping the customer journey for your marketing strategy is high. You need to delve into the points of contact a customer…

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How sensory marketing is taking the world by storm

We would take a guess you don’t pay much attention to your senses day to day in the office. Maybe the first taste of…

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Mobile marketing and the mistakes you mustn’t make

Do you spend time working on your mobile marketing strategy? Mobile marketing has been steadily growing in popularity and scope for years now. Some…

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An important milestone in advertising diversity

When you think back to your childhood, we bet you owned a Lego figurine or a Barbie doll. Maybe you owned both. These iconic…

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The not-so-secret world of Snapchat advertising

There are a wealth of social media platforms on offer for marketers. With them, we can create dynamic, fast-paced campaigns with a global reach…

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Yorkshire and Leeds: The home of marketing & advertising

When you say marketing, you may think of London, Madison Avenue or Publicis Paris. Sure, these iconic marketing powerhouses have had a global impact…

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Conversion Marketing: How to convert your ‘almost customers’ into buyers

Converting your leads and ‘almost customers’ into buyers and consumers can be tough. This week, Think OTB is exploring the ins and outs of…

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What should your New Year’s social media marketing look like?

Wherever you look this week, industry experts are making predictions about where 2016 will take the marketing world. What will be the biggest change…

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Shoppable Marketing This Holiday Season

It’s that time of year once again! Retailers rub their hands with glee at the increasingly frantic Christmas shoppers darting in and out of…

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The Internet of Things: a marketing revolution?

The digitalisation of marketing was arguably one of the most fundamental changes to shake up our industry in recent decades. In fact, it is…

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Focusing on personalisation in digital marketing

Personalised marketing is not new. Whether it is the simple use of your customer’s name to begin your marketing email or the introductory letter…

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OTB’s top tips for effective market research

When you have a great idea for a marketing campaign or a clear picture of where you want your brand to go next, you…

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Translating your marketing into customer loyalty

It’s a competitive world out there, we all know it. Lots of the biggest brands battle to be heard against the noise of those…

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How brands use music to make their marketing sing

Attracting the attention of an audience or potential consumer can sometimes be tough amongst all the noise of the marketing world, as organisations battled…

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OTB’s marketing round-up as the rugby world cup kicks off

This week has seen the start of the Rugby World Cup. All eyes are on Britain’s best stadiums as teams from around the world…

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What can marketers can learn from Jeremy Corbyn

This summer has seen one of the biggest shake ups of British politics for decades. The race for the Labour leadership has seen heated…

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How the hashtag has influenced marketing

Hashtags started as a simple tool for grouping similar topics of conversation. Over the years, they have become the go-to symbol for all things social media…

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All eyes on digital marketing: the results are in

2015 has been a whirlwind of a year for marketing so far. Yet one theme that has run throughout the year is the focus…

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OTB takes a look at the world of food marketing

Food marketing in many ways deserves to be seen as an industry all of its own. This diverse and constantly changing market offering seemingly…

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The top tv marketing campaigns to get your creative juices flowing

TV advertising has long since been a go-to platform for brands seeking to connect with audiences. TV marketing campaigns create a wide reach and…

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How the latest developments are revolutionising the marketing world

Marketing is no stranger to developments in technology. With each new gadget or platform comes another possibility for greater marketing scope. It promises improved…

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The diversity and marketing question

The concept of diversity can be applied to many a business situation and is a central element of 21st century industry. When most people…

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Why social responsibility is important in marketing

The concepts of ethics and social responsibility can often seem to be mere buzz-words in the midst of marketing jargon. While it is true…

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How to keep your marketing and content relevant

The value of a strong marketing strategy and original, engaging content is well known for anyone in the industry. Whether an international blue-chip company…

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Our top tips for rebranding your business

Creating the right branding can be crucial to projecting the right image for your company. It can help attract the right demographic of clients…

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Information, the most valuable currency in Marketing

Consumers like a bit of insight-driven personalisation that addresses a real need in their life, so information is one of the most valuable currencies…

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OTB takes a look at our favourite marketing campaigns this Father’s Day

In case you forgot, this Sunday 21st June is Father’s Day! If you haven’t already, now’s the time to get shopping, card writing and present…

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How Brand Re-inventions Keep the Consumer Coming Back

A consumer’s perception of a brand is pivotal to that brand’s success. With so many great marketing campaigns out there, consumers can be easily…

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Don’t know which marketing agency to choose? Don’t fear, OTB is here

In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to…

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The three C’s you should consider as you build your new marketing strategy

Building a new marketing strategy can seem daunting, with so many opportunities and directions to take it can seem difficult to know where to…

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How to unlock a winning integrated marketing strategy

The concept of integrated marketing strategies is a long-standing one. However, it can often be overlooked amidst corporate jargon and buzz words that so…

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Top tips and tricks for a successful digital marketing campaign

Here at OTB we specialise in a wide range of marketing, from digital platforms to print, from B2B to B2C, brand development to strategy…

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How to avoid a one size fit’s all policy when marketing your small business

One size doesn’t fit all when it comes to your marketing policy. So, this week Think OTB is looking at how best to create…

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Social Media and the Spread of Viral Marketing

No longer the latest passing fad in a sea of marketing jargon, social media is here to stay. Like it or loathe it, for…

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A Mother’s Touch: Mother’s Day Marketing

This Sunday 15th March its Mother’s Day. So, we thought what better time to celebrate all things mums and marketing… Like many a celebration, Mother’s…

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Women in marketing

This Sunday, 8th March, is International Women’s Day and a chance to #MakeItHappen. We’ll be celebrating women’s achievements and call for greater equality around the world….

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OTB takes a look at travel marketing

Booking a summer holiday to escape from our delightful British weather? You’ve probably never given much thought to the adverts that fuel your wanderlust,…

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Why innovation and marketing should go hand in hand

Innovation and marketing mean very different things. Professionals specialising in each discipline occupy separate departments within the same organisation. This week Think OTB looks…

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Our favourite Valentines marketing campaigns of recent years

Love is in the air: Our favourite Valentine’s day marketing campaigns of recent years. We’re feeling all loved up here at ThinkOTB, as this…

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Why Mobile Marketing looks set to dominate this year

Think OTB is no stranger to the importance of mobile marketing; frequently creating innovative mobile campaigns for a wide variety of our clients. This…

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The New Year Marketing Campaigns Honours

After all that counting down Think OTB is happy to wish you all a Happy New Year and welcome you into 2015! As always…

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Ethical Marketing: Innocent Smoothies

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

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Clever Coca Cola Marketing

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

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Our favourite marketing campaigns of 2012: Innocent

For the past nine years, Innocent Smoothies have released their ‘Big Knit’ marketing campaign. Their work aims to raise money for Age UK. The…

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