Market ‘it’

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and…

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…

The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…

Escapism is one of the primary functions of digital media consumption. Uses and gratifications theory argues that audiences actively use media for their own gratification and…

Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…

Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week, we will…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods….