ThinkOTB Agency

Market ‘it’

7 ways to be kind at work

We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock when we…

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Consumer trends that will shape 2020

Consumer habits changed A LOT in the tenties. Social media evolved from basic photo sharing, mobile phone usage grew higher than desktop browsing traffic and…

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The best Christmas ads of 2019

Aside from the food and presents Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the…

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4 scarily good Halloween advertising campaigns

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone,…

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Football clubs get their social media tactics spot on

Twitter is a social media platform where people don’t take themselves too seriously, and they expect brands to follow suit. They expect them to…

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5 iconic moments of black representation in advertising

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…

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Podcasts: a more intimate form of advertising

Once upon a time ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist…

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Why does everyone’s favourite time of year arrive earlier with every passing year?

Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It…

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Advertising in gaming is much more than mere child’s play

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may…

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Could hyper-specialist shops save our high street?

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the…

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Anything but scraping the barrel: the beer scene in Leeds

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…

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What is a Marketing Technology Stack and how can you build one?

The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…

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What is dark social and why does it matter to marketers?

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

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How to build a TV marketing strategy for the modern viewer

A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…

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The La La Land effect: how brands can appeal to our need for escapism

Escapism is one of the primary functions of digital media consumption. Uses and gratifications theory argues that audiences actively use media for their own gratification and…

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3 insights for marketing to women from the #thisgirlcan campaign

Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…

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Bring some sunshine into your marketing campaign

Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…

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Ethical Marketing: Innocent Smoothies

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week, we will…

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Ethical Advertising: Dove

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

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Clever Coca Cola Marketing

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

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Creative Christmas: Charity Advertising

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods….

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