Market ‘it’

It’s that festive time of year again! The TV is bursting with Christmas ads, some are pulling at our heartstrings, others have us hoping…

Halloween, originally rooted in ancient traditions, has transformed into a modern-day extravaganza celebrated worldwide. Beyond the costumes, spooky decorations, and trick-or-treating, Halloween has become…

As marketers, how often have you been asked to justify brand advertising due to the perception that it’s frivolous and an indulgence that results…

If you’re a financial services brand, a marketer working in the financial services sector, or part of an agency client service team with financial…

As the numbers of channels that consumers interact with increases, brands must continually adapt if want to maximise engagement with their customers. Truly integrated…

This summer, ThinkOTB is supporting the Leeds Bear Hunt, a spectacular public art event that opened on July 1st across Leeds city centre. Organised…

No matter where you were this weekend you won’t have been able to miss the Coronation celebrations, for the Coronation of King Charles III. So, what did brands…

Direct mail marketing can often feel like the distant past. But, as DM is at the core of our marketing agency’s roots, we believe…

We’re so used to seeing social media ads, in-app advertising, newsfeed ads, that it’s easy to believe that print marketing isn’t relevant today. However…

As marketers, we hear lots about creating emotion with our audiences and we know that the success of a marketing campaign is often down…

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

As my year-long placement approaches its end, I have a bittersweet feeling really! I feel privileged to have been given the opportunity to work…

When client-side marketing teams or marketing agencies are delivering a rebrand, reviewing the messaging for existing communications, or trying to find ways to minimise…

Marketers and marketing agencies put a lot of time, effort and money into developing marketing campaigns that will perform well. But, most are guilty…

When advertising works it can influence conversations in pubs and playgrounds, we’re looking at you Disney with your tear-jerking Christmas ‘Stepdad’! It can get…

Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh….

Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes rebranding is necessary to bring companies…

Lateral thinking and creativity go hand in hand. As a marketing agency, creative problem solving is at the heart of everything we do. We…

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways

Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that…

When you work in marketing you hear a lot of the same names celebrated. Names like David Ogilvy, Bill Bernbach, Trevor Beattie and John…

Copy is the easiest way for you to communicate with your target audience. Words never have and never will be an afterthought that follows…

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…

The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…

Escapism is one of the primary functions of digital media consumption. Uses and gratifications theory argues that audiences actively use media for their own gratification and…

Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…

Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods….