ThinkOTB Agency

Market ‘it’

The rise of remote working and how to make it work for you

We’re well aware that the Covid pandemic has changed the way we work forever. What was a forced change to remote working, has now…

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How much is too much when it comes to consumer data?

We’re always reading about how vital consumer data is, and the need to acquire as much data as possible to enable us to truly…

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Are you always bang on brand? How to create consistent content

When it comes to branding, there’s one thing the team here are all obsessed about – and that’s being consistent. Whether you’re creating a…

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Why do businesses rebrand?

2023 saw so many businesses undertaking rebrands; Johnson & Johnson and Nationwide Building Society to name just two. It made us think – as…

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Sales & marketing alignment: how to maximise sales enablement

In our last blog we looked at the importance of sales and marketing working together and the opportunities this presents for improving business performance….

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Content marketing trends to consider in 2024

Videos, blogs, infographics, podcasts, case studies… How many of these do you browse before you make the decision to pick new tech, book a…

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Why is brand diagnosis important?

Collectively, the UK’s leading 75 brands are now worth £282.9bn, (Kantar Sept 2022) and up to 90% of a brand’s total market value is based on intangible assets, such…

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ThinkOTB’s look ahead to 3 marketing trends that will be big in 2024

It’s that festive time of year again! The TV is bursting with Christmas ads, some are pulling at our heartstrings, others have us hoping…

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Unmasking the Marketing Magic: How Organisations Capitalise on Halloween

Halloween, originally rooted in ancient traditions, has transformed into a modern-day extravaganza celebrated worldwide. Beyond the costumes, spooky decorations, and trick-or-treating, Halloween has become…

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How important is brand advertising for delivering sales?

As marketers, how often have you been asked to justify brand advertising due to the perception that it’s frivolous and an indulgence that results…

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The impact of Consumer Duty on marketers

If you’re a financial services brand, a marketer working in the financial services sector, or part of an agency client service team with financial…

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How integrated marketing strategies grow businesses by maximising engagement across the media mix

As the numbers of channels that consumers interact with increases, brands must continually adapt if want to maximise engagement with their customers. Truly integrated…

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We’re going on a Bear Hunt

This summer, ThinkOTB is supporting the Leeds Bear Hunt, a spectacular public art event that opened on July 1st across Leeds city centre. Organised…

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Was the King’s Coronation a marketeer’s dream?

No matter where you were this weekend you won’t have been able to miss the Coronation celebrations, for the Coronation of King Charles III. So, what did brands…

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How to apply direct mail techniques in a digital world

Direct mail marketing can often feel like the distant past. But, as DM is at the core of our marketing agency’s roots, we believe…

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Is print marketing making a comeback?

We’re so used to seeing social media ads, in-app advertising, newsfeed ads, that it’s easy to believe that print marketing isn’t relevant today. However…

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5 steps to creating your emotional marketing campaign

As marketers, we hear lots about creating emotion with our audiences and we know that the success of a marketing campaign is often down…

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What should marketers be thinking about in 2023?

Marketers might find themselves in a difficult position in 2023. There are so many exciting trends on the horizon for them to consider! It…

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Will there be more awards for ThinkOTB in 2023?

Creating brands and building websites is our bread and butter as a creative marketing agency. But, when that work creates a happy client and…

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Top marketing trends for 2023

52 weeks ago, who would have predicted we’d have had three different Prime Ministers, a cost of living crisis, and England would do so…

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‘Tis the season for Christmas ads!

The run up to Christmas is always typified by consumers eagerly awaiting Christmas ads. Particularly the John Lewis ads. This much-loved brand and their…

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How is sustainability influencing your marketing strategy?

The topic of sustainability is gaining traction around the globe. Consumers are demanding a balance of value for money and products which cause little…

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How can brands navigate the cost of living crisis?

With inflation rocketing to its highest level in 30 years and projected to rise to 10% this year, its not easy for UK consumers…

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The joy of joyful marketing

We love studying, writing about, and embedding joy into our culture here at our marketing agency. So, National Day of Joy is another excuse…

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Work placement: Getting up for 9am and other new skills

As my year-long placement approaches its end, I have a bittersweet feeling really! I feel privileged to have been given the opportunity to work…

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How can marketing improve the UK’s mental health?

The quality and accessibility of mental health care has been under the microscope in the UK for a number of years. The pandemic only…

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Customer journey map: one of the most important assessments your business can do

When client-side marketing teams or marketing agencies are delivering a rebrand, reviewing the messaging for existing communications, or trying to find ways to minimise…

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What does Musk buying Twitter mean for digital marketers?

Elon Musk is buying Twitter! Well, at the time of writing, the deal is on hold, but there stands a good chance he will…

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Why does it matter who you bank with?

In business, who you bank with is a demonstration of your company values. It could win you vital ESG points in new business tenders….

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What is social purpose and how does it benefit your brand?

Sustainability and corporate responsibility are essential elements for all businesses. Those which put their social purpose at the centre of their business model, rather…

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What it means to get the best recommendations from our clients

We are incredibly proud to announce that ThinkOTB has been listed as one of the 11 best marketing agencies in Leeds, by The Drum…

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Endlessly stretching what I know

A blog by the great copywriter, Dave Trott, has got me thinking about two things. One, about what’s important for my family Two, why…

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4 ways innovation could benefit your brand

In the current climate, companies quite rightly are focussing on minimising risk, cutting costs, and driving productivity. So where does brand innovation sit in…

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Can web accessibility really help you reach 20% more people?

Companies and marketing agencies spend months designing, planning and testing new websites to ensure they include precisely the right elements. They look at their…

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National Holiday? Does that call for a promotion

What better way to reconnect with your audience than with celebratory messages around a national holiday or a big key date? At our marketing…

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How to build powerful marketing campaigns

Marketers and marketing agencies put a lot of time, effort and money into developing marketing campaigns that will perform well. But, most are guilty…

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Marketing trends to capitalise on in 2022

2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly…

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2022: 4 ways digital consumers are changing

2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life…

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Is print marketing dead?

Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing…

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When advertising got it wrong. Are these the worst adverts of all time?

When advertising works it can influence conversations in pubs and playgrounds, we’re looking at you Disney with your tear-jerking Christmas ‘Stepdad’! It can get…

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ThinkOTB says thanks in The Drum Recommends Awards

We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only…

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How to use humour in advertising

Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh….

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Shivers up our spines: Great marketing campaigns

Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. You’ll see us stopping to…

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When is it time for a rebrand? 5 signs

Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes rebranding is necessary to bring companies…

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Local advertising: 5 effective ways to market to local audiences

It’s easy to forget the importance of local advertising. Particularly with many brands focused on spreading their message across the UK or globally! But,…

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“Make the most of every opportunity” – Work experience learnings

Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in…

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How does lateral thinking boost creativity?

Lateral thinking and creativity go hand in hand. As a marketing agency, creative problem solving is at the heart of everything we do. We…

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What Euro 2020 can teach marketers

England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the…

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How can the marketing industry drive inclusivity?

Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded. We believe thay are…

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Schooling the next generation in creativity

We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School…

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How can brands maximise the value of customer feedback?

No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for…

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When happiness flows, creativity flows

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive.

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Easter: the right time for brand innovation

This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the…

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Can joy connect consumers to brands?

If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?

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How do businesses stay relevant over 30 years?

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

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5 trends that will define marketing in 2021

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

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Our perspective: receiving the Queen’s Award

Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.

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Loyalty to your staff drives client retention

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to…

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Innovation marketing prevents blindspots and unlocks potential

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to…

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How do you build a happy brand?

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways

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5 essential advertising and marketing books

Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that…

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The forgotten hero of British Adland. Yorkshire’s own Colin Millward.

When you work in marketing you hear a lot of the same names celebrated. Names like David Ogilvy, Bill Bernbach, Trevor Beattie and John…

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5 persuasion and response techniques to improve your ROI

Copy is the easiest way for you to communicate with your target audience. Words never have and never will be an afterthought that follows…

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5 iconic moments of black representation in advertising

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. It’s what we’re exploring in…

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Anything but scraping the barrel: the beer scene in Leeds

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous…

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What is a Marketing Technology Stack and how can you build one?

The vast wealth of terminology used in discussions of marketing strategy can often be overwhelming. On top of that, keeping abreast of the latest…

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What is dark social and why does it matter to marketers?

Social media marketing and the analytics that monitor it have proved useful tools for marketers. It’s great for brands seeking to implement a wide-reaching…

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How to build a TV marketing strategy for the modern viewer

A successful television marketing strategy offers a great deal of income potential for businesses. Still a popular medium for viewers and marketers alike, TV…

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The La La Land effect: how brands can appeal to our need for escapism

Escapism is one of the primary functions of digital media consumption. Uses and gratifications theory argues that audiences actively use media for their own gratification and…

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3 insights for marketing to women from the #thisgirlcan campaign

Stereotypically the “more complex gender”, advertisers have been discussing how to reach the female population for decades. From employing women on Madison Avenue back…

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Bring some sunshine into your marketing campaign

Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer…

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Ethical Advertising: Dove

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will…

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Creative Christmas: Charity Advertising

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods….

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