OTB takes a look at travel marketing

OTB takes a look at travel marketing

Booking a summer holiday to escape from our delightful British weather? You’ve probably never given much thought to the adverts that fuel your wanderlust, so this week OTB takes a look into the world of travel marketing… Travel marketing is perhaps a lesser-mentioned element of the marketing portfolio, with a

Why innovation and marketing should go hand in hand

Why innovation and marketing should go hand in hand

Innovation and Marketing mean very different things, with professionals specialising in each discipline and separate departments within the same organisation each claiming their own side. This week OTB looks at why in fact innovation and marketing should go hand in hand. Innovation is frequently voted as one of the most

Our favourite Valentines marketing campaigns of recent years

Our favourite Valentines marketing campaigns of recent years

Love is in the air: Our favourite Valentine’s day marketing campaigns of recent years. We’re feeling all loved up here at Think OTB, as this week we’re looking at some of the best Valentine’s marketing campaigns… It’s here again, the most romantic day of the year. Although St. Valentine’s Day

Why Mobile Marketing looks set to dominate this year

Why Mobile Marketing looks set to dominate this year

OTB is no stranger to the importance of mobile marketing; frequently creating innovative mobile campaigns for a wide variety of our clients. This week we take a look at why mobile should be at the top of everyone’s priority list this winter. Mobile Marketing, like so many digital platforms, is

The New Year Marketing Campaigns Honours

The New Year Marketing Campaigns Honours

After all that counting down Outside the Box is happy to wish you all a Happy New Year and welcome you into 2015! As always it looks set to be a busy year in marketing, so to start off we take a look at those who made it onto the

Ethical Marketing: Innocent Smoothies

Ethical Marketing: Innocent Smoothies

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that marketing and ethics can go hand in hand.

Ethical Advertising: Dove

Ethical Advertising: Dove

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that advertising and ethics can go hand in hand.

Ethical Marketing: Coca Cola

Ethical Marketing: Coca Cola

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that marketing and ethics can go hand in hand.

10 of our favourite marketing campaigns of 2012: Innocent

10 of our favourite marketing campaigns of 2012: Innocent

For the past nine years, innocent smoothies have released their ‘Big Knit’ campaign, aimed to raise money for Age UK. The concept gets ordinary people involved by getting them to knit little wooly hats that fit on top of Innocent smoothies bottles. People send their knitted hats in, and they’re

Creative Christmas: Charity Advertising

Creative Christmas: Charity Advertising

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods. It’s also a time when charities create hard hitting campaigns which tug on people’s heartstrings, encouraging them to donate money to people not as fortunate as

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