How to avoid a one size fit’s all policy when marketing your small business

How to avoid a one size fit’s all policy when marketing your small business

One size doesn’t fit all when it comes to marketing, so this week OTB is looking at how best to create marketing strategies for small businesses… When it comes to marketing and strategy, it is easy to focus on brand giants such as P&G, Unilever or Diageo and attempt to

Social Media and the Spread of Viral Marketing

Social Media and the Spread of Viral Marketing

No longer the latest passing fad in a sea of marketing jargon, social media is here to stay. Like it or loathe it, for a marketing campaign to be successful it must navigate the fast-paced and dynamic world of social media marketing with style, drawing the right attention in the

A Mother’s Touch: Mother’s Day Marketing

A Mother’s Touch: Mother’s Day Marketing

This Sunday 15th March its Mother’s Day, so here at OTB we thought what better time to celebrate all things mums and marketing… Like many a celebration, Mother’s Day is the perfect opportunity to launch a seasonal campaign for a wide variety of brands and organisations. Every year Mother’s Day sparks

Women in marketing

Women in marketing

This Sunday, 8th March, is International Women’s Day, a chance to #MakeItHappen, celebrate women’s achievements and call for greater equality around the world. To mark the occasion, here at OTB we’re focusing on women in marketing… It is estimated that of the entire world’s population, for every 101 males there are 100

OTB takes a look at travel marketing

OTB takes a look at travel marketing

Booking a summer holiday to escape from our delightful British weather? You’ve probably never given much thought to the adverts that fuel your wanderlust, so this week OTB takes a look into the world of travel marketing… Travel marketing is perhaps a lesser-mentioned element of the marketing portfolio, with a

Why innovation and marketing should go hand in hand

Why innovation and marketing should go hand in hand

Innovation and Marketing mean very different things, with professionals specialising in each discipline and separate departments within the same organisation each claiming their own side. This week OTB looks at why in fact innovation and marketing should go hand in hand. Innovation is frequently voted as one of the most

Our favourite Valentines marketing campaigns of recent years

Our favourite Valentines marketing campaigns of recent years

Love is in the air: Our favourite Valentine’s day marketing campaigns of recent years. We’re feeling all loved up here at Think OTB, as this week we’re looking at some of the best Valentine’s marketing campaigns… It’s here again, the most romantic day of the year. Although St. Valentine’s Day

Why Mobile Marketing looks set to dominate this year

Why Mobile Marketing looks set to dominate this year

OTB is no stranger to the importance of mobile marketing; frequently creating innovative mobile campaigns for a wide variety of our clients. This week we take a look at why mobile should be at the top of everyone’s priority list this winter. Mobile Marketing, like so many digital platforms, is

The New Year Marketing Campaigns Honours

The New Year Marketing Campaigns Honours

After all that counting down Outside the Box is happy to wish you all a Happy New Year and welcome you into 2015! As always it looks set to be a busy year in marketing, so to start off we take a look at those who made it onto the

Ethical Marketing: Innocent Smoothies

Ethical Marketing: Innocent Smoothies

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that marketing and ethics can go hand in hand.

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