Ethical Marketing: Dove

Ethical Marketing: Dove

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that marketing and ethics can go hand in hand.

Ethical Marketing: Coca Cola

Ethical Marketing: Coca Cola

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that marketing and ethics can go hand in hand.

10 of our favourite marketing campaigns of 2012: Innocent

10 of our favourite marketing campaigns of 2012: Innocent

For the past nine years, innocent smoothies have released their ‘Big Knit’ campaign, aimed to raise money for Age UK. The concept gets ordinary people involved by getting them to knit little wooly hats that fit on top of Innocent smoothies bottles. People send their knitted hats in, and they’re

Creative Christmas: Charity Advertising

Creative Christmas: Charity Advertising

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods. It’s also a time when charities create hard hitting campaigns which tug on people’s heartstrings, encouraging them to donate money to people not as fortunate as

Start typing and press Enter to search

Shopping Cart