How the latest developments are revolutionising the marketing world

How the latest developments are revolutionising the marketing world

Marketing is no stranger to technological developments, as with each new gadget or platform comes another possibility for greater marketing scope, improved creative potential or simply a more efficient, more practical way of managing an existing marketing strategy. In many ways technology and marketing are the best of friends, as

The diversity and marketing question

The diversity and marketing question

The concept of diversity can be applied to many a business situation and is a central element of 21st century industry. When most people speak of diversity in the workplace they think of HR concepts of gender and ethnic balance, recruitment ratios or of diversification in the sense of using

Why social responsibility is important in marketing

Why social responsibility is important in marketing

The concepts of ethics and social responsibility can often seem to be mere buzz-words in the midst of marketing jargon. While it is true that some companies feel obliged to appear ethical and socially responsible when it comes to branding, simply talking the talk doesn’t add value to your marketing

How to keep your marketing and content relevant

How to keep your marketing and content relevant

The value of a strong marketing strategy and original, engaging content is well known for anyone in the industry. Whether an international blue-chip company or a local SME; attracting the attention of your customers, clients or even investors can be crucial for success. Yet what happens when competitors push ahead

Our top tips for rebranding your business

Our top tips for rebranding your business

Creating the right branding can be crucial to projecting the right image for your company, attracting the right demographic of clients and building a strong reputation built on trust and quality. It is worth remembering that branding means more than just a logo, tagline or recognisable colour scheme, and whether

Bring some sunshine into your marketing campaign

Bring some sunshine into your marketing campaign

Summer is a great time to go and promote your brand or business. The summer solstice is fast approaching, and so are the summer holidays, meaning a lot of people are preparing themselves for lazy days in the sun and a bit of easy living. With this change in mind-set,

Information, the most valuable currency in Marketing

Information, the most valuable currency in Marketing

Consumers like a bit of insight-driven personalisation that addresses a real need in their life, so information is one of the most valuable currencies in marketing.  Data-driven marketing is now an integral component of many campaigns and their strategy, and analytic data platform Teradata has this year stated that “customers

OTB takes a look at our favourite marketing campaigns this Father’s Day

OTB takes a look at our favourite marketing campaigns this Father’s Day

In case you forgot, this Sunday 21st June is Father’s Day and if you haven’t already, now’s the time to get shopping, card writing and present wrapping. Although the frenzy that surrounds Mother’s Day advertising is never quite replicated when it comes to Father’s Day, over the years a number of

How Brand Re-inventions Keep the Consumer Coming Back

How Brand Re-inventions Keep the Consumer Coming Back

A consumer’s perception of a brand is pivotal to that brand’s success. With so many great marketing campaigns out there, consumers can be easily lured to greener pastures. Here at OTB, we’re taking a look at the campaigns that have given brands a new lease of life, revitalising them and

Don’t know which marketing agency to choose? Don’t fear, OTB is here

Don’t know which marketing agency to choose? Don’t fear, OTB is here

In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to find the right company for you. Do you choose a digital specialist, a high-design agency with a reputation for print or a start-up leading the way

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