The most popular types of creatives across the UK

The most popular types of creatives across the UK

We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you are? We’re conditioned to perceive that you can only be creative if you are a “creative” person, but we’re here to tell you that it’s just

Moulding success with Chase Plastics

Moulding success with Chase Plastics

From the outside looking in, the plastic recycling industry can seem unglamorous and has for too long operated on the single minded proposition of being cheap and cheap alone. Chase Plastics is a family-run business with a traditional and loyal customer base that wanted to expand their reach within the

Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies

Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies

Here at OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded the 2020 Queen’s Award for International Trade. So we thought we’d sit down with him and just find out a little bit more about how we did

School of Thought: The Final Standings

School of Thought: The Final Standings

Back in March of this year, OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry expertise to School of Thought and its latest cohort of budding creatives. School of Thought is an intensive 12 week programme that challenges a mixture of final

Only a true partnership wins Board buy-in

Only a true partnership wins Board buy-in

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the company’s values, their employees, their loyal customers – and of course that will engage new customers. So when MHA, an award-winning care provider with faith at

Will RBGs change your workplace?

Will RBGs change your workplace?

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth Bader Ginsburg passed away, aged 87. Nicknamed the Notorious RBG, not only did she have some ‘withering dissents’, she left an incredible legal legacy and inspired

Back to business means back to innovation

Back to business means back to innovation

Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.

Is ‘Innovation Marketing’ uncontested market space?

Is ‘Innovation Marketing’ uncontested market space?

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector

How do you build a happy brand?

How do you build a happy brand?

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways

How to create a workplace where everyone thrives

How to create a workplace where everyone thrives

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth

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