Back to business means back to innovation
Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.
Is ‘Innovation Marketing’ uncontested market space?
Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector
How do you build a happy brand?
Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways
How to create a workplace where everyone thrives
Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth
When happiness flows, creativity flows
A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive. #HappinessHappensMonth
Why trust is key to your marketing strategy – and how to build it
It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial ‘word’ can come from social media influencers and customer review sites, Marketing Directors and marketing agencies are finding that the adage needs updating to: people buy from people they
How to create an authentic brand
I’ve been thinking about the Which? report by Andrew Laughlin for Which? They created and promoted fake health advice and a bottled water brand called Remedii that didn’t exist. They used this as an example of how fake ads are real a problem. But I think the implications go far
5 essential books for anyone working in advertising or marketing
Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that encapsulates the belief that “using the understanding gained by major thinkers who have gone before you enables you to make intellectual progress.” If you were studying
In celebration of School of Thought
At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved with the School of Thought initiative. SoT, in case you didn’t know, takes several young people (final year students, graduates and people at the start of
Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.
There are lots of considerations to look for when choosing to work with an advertising agency or marketing agency. Past work, current clients the track record of key people, who will be working on your account day-to-day and obviously how much they charge. But one thing rises above all of