Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives profitable growth across the business in every industry sector
Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of workplace well-being proposed by the ‘founder of Positive Psychology’, Dr Martin Seligman. #HappinessHappensMonth
It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial ‘word’ can come from social media influencers and customer review sites, Marketing Directors and marketing agencies are finding that the adage needs updating to: people buy from people they
I’ve been thinking about the Which? report by Andrew Laughlin for Which? They created and promoted fake health advice and a bottled water brand called Remedii that didn’t exist. They used this as an example of how fake ads are real a problem. But I think the implications go far
Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that encapsulates the belief that “using the understanding gained by major thinkers who have gone before you enables you to make intellectual progress.” If you were studying
At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved with the School of Thought initiative. SoT, in case you didn’t know, takes several young people (final year students, graduates and people at the start of
Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.
There are lots of considerations to look for when choosing to work with an advertising agency or marketing agency. Past work, current clients the track record of key people, who will be working on your account day-to-day and obviously how much they charge. But one thing rises above all of