Loyalty to your staff drives client retention

Loyalty to your staff drives client retention

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to identify the value of employees who are committed to helping them come through this difficult time stronger than they were before.   Creating a business that

Innovation marketing prevents blindspots and unlocks potential

Innovation marketing prevents blindspots and unlocks potential

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to make a good decision is vital. But how do you decide whether the decision you’re making is the right one? At OTB, we’ve long realised the

Introducing a new perspective on marketing: innovation marketing from ThinkOTB

Introducing a new perspective on marketing: innovation marketing from ThinkOTB

Our customers are demanding more of our innovation services along with our creative marketing agency services to give a new perspective on their marketing and business challenges. So OTB Agency has rebranded to ThinkOTB, the innovation marketing agency

Virtual meetings are here to stay, so get used to them

Virtual meetings are here to stay, so get used to them

At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully, these were a rarity for most of us. Fast forward 11 months and the virtual meeting is something we’re all too familiar with. Like the distant

Moulding success with Chase Plastics

Moulding success with Chase Plastics

From the outside looking in, the plastic recycling industry can seem unglamorous and has for too long operated on the single minded proposition of being cheap and cheap alone. Chase Plastics is a family-run business with a traditional and loyal customer base that wanted to expand their reach within the

Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies

Winning the Queen’s Awards for International Trade: Interview with OTB Chairman Mark Davies

Here at OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded the 2020 Queen’s Award for International Trade. So we thought we’d sit down with him and just find out a little bit more about how we did

School of Thought: The Final Standings

School of Thought: The Final Standings

Back in March of this year, OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry expertise to School of Thought and its latest cohort of budding creatives. School of Thought is an intensive 12 week programme that challenges a mixture of final

Only a true partnership wins Board buy-in

Only a true partnership wins Board buy-in

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the company’s values, their employees, their loyal customers – and of course that will engage new customers. So when MHA, an award-winning care provider with faith at

Will RBGs change your workplace?

Will RBGs change your workplace?

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth Bader Ginsburg passed away, aged 87. Nicknamed the Notorious RBG, not only did she have some ‘withering dissents’, she left an incredible legal legacy and inspired

Back to business means back to innovation

Back to business means back to innovation

Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.

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