Can joy connect consumers to brands?

Can joy connect consumers to brands?

If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?

How do businesses stay relevant over 30 years?

How do businesses stay relevant over 30 years?

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

Cultural change comes from the outside, in

Cultural change comes from the outside, in

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

5 trends that will define marketing in 2021

5 trends that will define marketing in 2021

When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.

Our perspective: receiving the Queen’s Award

Our perspective: receiving the Queen’s Award

Back in April we were announced as a winner of the Queen’s Award for Enterprise for International Trade for our outstanding sales growth in overseas markets. Now the Lord Lieutenant has been able to present ThinkOTB marketing agency with the award.

The Five Types of Creative You Probably Didn’t Know Existed

The Five Types of Creative You Probably Didn’t Know Existed

Have you ever wondered what type of creative you are? We imagine you didn’t know, but you could actually be any one of five types of creatives, and so could your colleagues! Shocked? Well, it makes sense when you think about it. As humans, we are all unique, and that

Loyalty to your staff drives client retention

Loyalty to your staff drives client retention

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to identify the value of employees who are committed to helping them come through this difficult time stronger than they were before.   Creating a business that

Innovation marketing prevents blindspots and unlocks potential

Innovation marketing prevents blindspots and unlocks potential

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to make a good decision is vital. But how do you decide whether the decision you’re making is the right one? At OTB, we’ve long realised the

Introducing a new perspective on marketing: innovation marketing from ThinkOTB

Introducing a new perspective on marketing: innovation marketing from ThinkOTB

Our customers are demanding more of our innovation services along with our creative marketing agency services to give a new perspective on their marketing and business challenges. So OTB Agency has rebranded to ThinkOTB, the innovation marketing agency

Virtual meetings are here to stay, so get used to them

Virtual meetings are here to stay, so get used to them

At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully, these were a rarity for most of us. Fast forward 11 months and the virtual meeting is something we’re all too familiar with. Like the distant

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