Shivers up our spines: Great marketing campaigns
Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. We stop and stare at a perfect billboard (while others stare at you and wonder what you’re doing!) and we’re chatting about it in the office next day! We all love
When is it time for a rebrand? 5 signs
Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes a rebrand is necessary to bring companies and marketing agencies bang up-to-date or to reach new audiences. But what makes something a rebrand rather than just a refresh? In short, a rebrand
Local marketing: 5 effective ways to advertise to local audiences
With many brands focused on spreading their message across the UK or globally, it’s easy to forget the importance of local marketing. Local audiences have a lot of spending potential and our marketing agency is being asked more and more to create targeted campaigns which really help build a connection.
5 ways to make great social media video content
Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact, the average internet user spends 145 minutes per day on social media sites – with that screen time, it’s no wonder that carefully crafted video marketing
6 ways social media does great things
Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some it signifies a much more unpleasant place to spend time. With such a mixed reputation, for #SocialMediaDay 2021 we’re taking a look at all the amazing
How does lateral thinking boost creativity?
As a marketing agency, creative problem solving is at the heart of everything we do – from innovative marketing strategies to reach customers in new ways to developing inspiring concepts which drive audience engagement. Solving problems using an indirect approach is evident in books and legends going back to ancient
What Euro 2020 can teach marketers
England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the well-deserved 1-0 win, we believe a major factor in the win was teamwork (and the fans, of course!). So here we look at what Euro 2020
How can the marketing industry drive inclusivity?
Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded and considered ‘safe’ places for people who identify as LGBTQ+ to work and be accepted in. But, a bit of research later, and we were sadly proved otherwise. So to
Schooling the next generation in creativity
We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School of Thought 2021 – the now legendary, creative marketing course where big ideas are king. On Monday we set this year’s students an out-of-home brief to
How can brands maximise the value of customer feedback?
No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for the customer, not themselves. But when a brand has lots of loyal customers who love singing its praises to their friends and online, that’s real brand