What Euro 2020 can teach marketers
England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the well-deserved 1-0 win, we believe a major factor in the win was teamwork (and the fans, of course!). So here we look at what Euro 2020
How can the marketing industry drive inclusivity?
Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded and considered ‘safe’ places for people who identify as LGBTQ+ to work and be accepted in. But, a bit of research later, and we were sadly proved otherwise. So to
Schooling the next generation in creativity
We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School of Thought 2021 – the now legendary, creative marketing course where big ideas are king. On Monday we set this year’s students an out-of-home brief to
How can brands maximise the value of customer feedback?
No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for the customer, not themselves. But when a brand has lots of loyal customers who love singing its praises to their friends and online, that’s real brand
Brainstorming doesn’t work… so what does?
Ideas are king in every business. They inspire new products, new ways of working and new visions to drive companies forward. So what’s the best way for marketing agencies, marketing departments, and businesses in all sectors to generate ideas that are new, lucrative, and that come from every level of
What do food & beverage marketers need to know in 2021?
2020 was the year we rekindled our relationships with food and drink – eating and drinking relieved boredom, cooking was escapism, and restaurant-standard takeaways were exciting experiences. So in 2021 which trends will stay and which food and beverage marketing ideas can businesses really get their teeth into? Planting the
When happiness flows, creativity flows
A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and are more productive.
Easter: the right time for brand innovation
This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the warmer weather is coming, and we have consumers who are itching to spend! So this Easter is not the time for marketers or marketing agencies to
Can joy connect consumers to brands?
If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the brand?
How do businesses stay relevant over 30 years?
When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.