Marketing trends to capitalise on in 2022

Marketing trends to capitalise on in 2022

2021 proved just how quickly the marketing industry can evolve. During the pandemic marketers embraced digital transformation more than ever as they adapted to constantly changing virtual and hybrid business landscapes. Keeping up with these changes and ensuring you stay relevant with your audience isn’t easy so here are our marketing

2022: 4 ways digital consumers are changing

2022: 4 ways digital consumers are changing

2020 and 2021 will go down in history as life changing. So the big question on every marketer’s lips is, what’s next? Now life has changed, what is motivating digital consumers to spend, engage, and love? GWI’s latest report ‘Connecting the Dots’ reveals plenty of insights that marketing agencies and

Is print marketing dead?

Is print marketing dead?

Digital marketing is cheap, measurable and instantly controllable, so why would marketers and marketing agencies turn to print? At ThinkOTB we believe print marketing is still a highly effective part of the marketing mix – when it’s used in the right way and at the right time. The Covid effect

Why should social media campaigns be creative?

Why should social media campaigns be creative?

Social media has never been more important. 51% of business executives predict that social media is going to become the #1 most important source for data in the next three years. What’s more, almost half of consumers (43%) say they use social media to find new brands. Despite social media

When advertising got it wrong. Are these the worst adverts of all time?

When advertising got it wrong. Are these the worst adverts of all time?

When advertising works it can influence conversations in pubs and playgrounds (we’re looking at you Disney with your tear-jerking Christmas ‘Stepdad’) and it can get records to number one in the chart (see any Levi’s advert from the 90s including the godawful Spaceman by Babylon Zoo). But even global brands

How influencers are driving growth

How influencers are driving growth

Have you ever wondered how social media influencers can help you to grow your business? In 2020 there were huge changes in trends – we saw a shift in brands’ digital marketing strategy and how they approached communications with customers. Lack of physical contact encouraged people to spend more time

ThinkOTB says thanks in The Drum Recommends Awards

ThinkOTB says thanks in The Drum Recommends Awards

We want to say a huge thank you to all our clients who have rated our marketing agency services this year! In the only industry awards where entry is purely down to clients’ high regard for your work, we are proud to be The Drum Recommends Awards for Digital finalists

What Visa has really been doing behind the scenes

What Visa has really been doing behind the scenes

The way we pay has been put under the spotlight during the pandemic and more businesses than ever have been ditching cash for card and digital payments. Innovation has been key for many businesses and like us, marketing agencies across the world have been creating marketing to support this new

Always-on innovation is key, but is it always easy?

Always-on innovation is key, but is it always easy?

A flow of small but powerful ideas is often the dream when organisations talk about increasing innovation. But creating ‘always-on’ business innovation isn’t as simple as telling everyone in your organisation, brand, or marketing agency to ‘be innovative’! What happens if everyone puts forward a raft of credible ideas? What

How to use humour in advertising

How to use humour in advertising

Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh, they tell their friends about it, and it’s a quick way to make a company seem approachable. Ask around in our marketing agency and there are

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