Our challenge
Woolroom is a successful D2C retailer of premium bedding products made from natural fibres to promote better sleep, using the incredible qualities of wool to help people live healthier, happier lives.
Our primary challenge was to redefine and repackage the brand and messaging and ensure it resonated with the target audiences in both the UK and US markets. Additionally, we needed to develop an integrated campaign to build brand awareness.
Our creative thinking
Using brand research and customer focus groups to understand customer perception and preferences, we repackaged the brand and assets. It was essential that the rebrand design we developed reflected the Woolroom brand values of premium, sustainable and ethical. Part of the recommended strategy was to reduce the level of discounting as this contradicted the premium brand positioning. It also needed to resonate with the nuances of the American market. We applied a new more premium style font, illustrated line drawings to their website and natural, earthy tones to their colour palette to reflect the British countryside. The new brand identity was rolled out across their eCommerce website, CRM emails and their seasonal look book.
