Our challenge

CRADLE (Centre for Robotic Autonomy in Demanding Long-lasting Environments) deliver novel and transformational technology for demanding environments to remove humans from harm. A Prosperity Partnership between The University of Manchester and Amentum, CRADLE requested our help in creating a static roadmap infographic for their annual report to bring to life their journey and an animated explainer video for use at their corporate event. Both were designed to communicate CRADLE’s purpose and vision to external audiences in a simple and easy-to-understand way.

Our creative thinking

We immersed ourselves into CRADLE through a workshop to understand the journey they have been on since their inception. Together, we mapped out the key milestones of their journey so far and where they are heading. We visualised this as an illustrated landscape that reflects the sectors they operate in.

For the video, we developed the script that tells the story of who they are, what they do, who they do it for and how they do it and creatively we used a combination of their own footage overlaid with elements of the key visual from the static infographic. A shorter cut down version was then created that CRADLE are able to use for other purposes including in presentations, on the website and on social media.

This project was a successful collaboration between ThinkOTB and CRADLE, exploiting the combined effect of their detailed knowledge and our agency’s creative thinking and techniques.

Watch the explainer video here.

To hear more about our work in a specific sector, please get in touch.