Make your advertising and marketing work more effective, with OTB’s Free Lunchtime Marketing Effectiveness Masterclass worth £2,000

Not getting the response you feel you should from your advertising and marketing activity? Feel you’re spending a lot, but the returns aren’t blowing you away? Want a takeaway toolkit of tried and tested techniques you can use to improve your return on investment that's tailored to your business?

Then OTB’s Marketing Effectiveness Masterclass is for you.

We’ll equip you with a range of design and copy techniques based on marketing psychology and behavioural science that are proven to generate an uplift in response. And to ensure your activity stands out in a crowded marketplace, we’ll empower you to create the disruptive ideas that’ll get you noticed and remembered.

We’ll even treat you to lunch.

For more details drop us an email at 

Alternatively contact:

Michelle Dalby

Marketing Effectiveness Masterclass Event Manager



Lunchtime Marketing Effectiveness Masterclass

Held at your offices for up to 15 people, 11am-2pm.

Marketing Effectiveness Masterclass, who will benefit:

  • SME owners who want their advertising and marketing to be as effective as possible.
  • Senior marketing professionals who have problems with response and are considering reshaping their collateral.
  • Marketing professionals who want to get more out of their agencies or internal teams and to be the champion of effectiveness in the company they work for.
  • Executives in large organisations who are worried their messaging is bland and ineffective and want help in standing out.

Marketers all over the world at Philips, Duracell, Pandora and First Group have benefitted from our Marketing Effectiveness Masterclass. Whatever sector you work in, whether you’re marketing to consumers or businesses, you’ll find our masterclass an invaluable asset when it comes to enhancing your ROI. Online, offline, TV, radio or social – it doesn’t matter! After you’ve attended our masterclass, you’ll have the confidence and techniques to reach, engage and inspire action from your audience on any platform you choose.

We think Julian’s pretty great, it’s why he’s our Managing Partner. But don’t just take our word for it:

“Honestly it was genuinely really helpful for me and the interactive elements were fun and challenging. Even though I am a fairly confident writer and marketer I definitely had a couple of lightbulb moments yesterday!”

Jeanette Bradley, Workshop Attendee

Meet the bloke who will be leading the fun and learning on the day – Julian Gratton

Advertising and marketing are where Julian feels most at home. He knows what works and what doesn’t. He knows which triggers to target and how to communicate with an audience for maximum effect. So, how did he come to amass this wealth of knowledge? Experience. And lots of it.

For over 20 years he’s been plying his trade as an award-winning copywriter and creative director, working on household names like Adidas and the RSPCA. In fact, he’s so good at what he does that he’s been paid to lecture on the use of language and design for brands like Duracell and Philips. It’s not just businesses that have benefited from Julian’s expertise. He’s delivered lectures at top universities and business schools across Europe, ensuring future generations of marketers and business leaders know how to persuade and drive response through their marketing comms.