Meet the bloke who will be leading the fun and learning on the day – Julian Gratton
Advertising and marketing are where Julian feels most at home. He knows what works and what doesn’t. He knows which triggers to target and how to communicate with an audience for maximum effect. So, how did he come to amass this wealth of knowledge? Experience. And lots of it.
For over 20 years he’s been plying his trade as an award-winning copywriter and creative director, working on household names like Adidas and the RSPCA. In fact, he’s so good at what he does that he’s been paid to lecture on the use of language and design for brands like Duracell and Philips. It’s not just businesses that have benefited from Julian’s expertise. He’s delivered lectures at top universities and business schools across Europe, ensuring future generations of marketers and business leaders know how to persuade and drive response through their marketing comms.