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Welcome to the OTB blog.

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Jan 30, 2018
  • Posted by Becky

3 tips for building an ecommerce strategy

Because simply copying and pasting your offline approach into an ecommerce context will not deliver the results you desire....

  • Jan 23, 2018
  • Posted by Becky

The war on plastic – a passing fad or shift in CSR?

Corporate Social Responsibility is a must for any brand large or small, but does Coca Cola and Evian’s recent anti-plastic drive change the game?...

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Aug 15, 2017
  • Posted by Becky

What is the ROBO economy and how does it impact your marketing strategy?

After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • May 9, 2017
  • Posted by Becky

Controversy in marketing, and how to judge a political brand campaign

A political climate means treading the line can be tough, but can touching on controversial topics be worth the risk?...

  • May 2, 2017
  • Posted by Becky

Top tips for crafting a push notification strategy

You might not have considered them an important element of your mobile marketing strategy, but the stats say you should......

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