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Welcome to the OTB blog.

  • Apr 25, 2017
  • Posted by Becky

3 tips on how to extend your Twitter reach

With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further...

  • Apr 11, 2017
  • Posted by Becky

Three tips for marketing an event

Marketing an event can be tricky, but this week we have three tips to help you get it right....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

  • Jul 20, 2016
  • Posted by Becky

3 marketing insights from the rise of Pokémon Go

Last week Pokémon Go took the world by storm, and today OTB is drawing 3 key insights from this phenomenal rise....

  • Jul 6, 2016
  • Posted by Becky

Why more social media doesn’t always mean better

Contrary to the actions of some, more social media doesn’t always mean better strategy or results....

  • Jun 22, 2016
  • Posted by Becky

Three tips for using WhatsApp as a marketing tool

All eyes are on WhatsApp this week as some of the biggest brands make it the focus their marketing strategy...

  • Apr 27, 2016
  • Posted by Rebecca

Peek a boo. Why marketers are eyeing up Periscope on its first birthday

Social media is always awash with the latest fad. But as Periscope celebrates its first birthday, OTB explores why marketers are eyeing up this ever-growing platform...

  • Mar 2, 2016
  • Posted by Rebecca

Focus on Fairtrade Fortnight

From the 29th February to the 13th March the UK food industry is focusing on Fairtrade Fortnight, so this week OTB is taking a look at the biggest brands supporting the cause...

  • Jan 27, 2016
  • Posted by Rebecca

The not-so-secret world of Snapchat marketing

One of the latest social media platforms to be tapped into by marketers, Snapchat is on the rise as a popular choice for brands. This week OTB explores the not-so-secret world of Snapchat marketing...

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