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Welcome to the OTB blog.

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • Jul 4, 2017
  • Posted by Becky

Reputation Marketing or Reputation Management: What’s the difference and why do they matter?

The differences are great, but do you employ the right strategy at the right time?...

  • Apr 25, 2017
  • Posted by Becky

3 tips on how to extend your Twitter reach

With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further...

  • Apr 11, 2017
  • Posted by Becky

Three tips for marketing an event

Marketing an event can be tricky, but this week we have three tips to help you get it right....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

  • Jul 20, 2016
  • Posted by Becky

3 marketing insights from the rise of Pokémon Go

Last week Pokémon Go took the world by storm, and today OTB is drawing 3 key insights from this phenomenal rise....

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