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Welcome to the OTB blog.

  • Jan 29, 2019
  • Posted by Niall

Fyre Festival – a millennial marketing masterclass

If it sounds too good to be true, then it probably is.That is certainly true for those wealthy young Americans who forked out eye-watering sums of money (up to $75,000) to attend Fyre Festival in...

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Sep 7, 2016
  • Posted by Becky

What marketers could learn from Unilad

Leave all your preconceptions behind, there’s a lot industry experts could learn from Unilad…...

  • Jul 6, 2016
  • Posted by Becky

Why more social media doesn’t always mean better

Contrary to the actions of some, more social media doesn’t always mean better strategy or results....

  • Sep 30, 2015
  • Posted by Rebecca

Music to our ears: how brands use music to make their marketing sing

Music and marketing go together like peas in a pod, as this week OTB takes a look at the power of successfully using music to market your brand...

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