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Welcome to the OTB blog.

  • Sep 2, 2019
  • Posted by Niall

Advertising in gaming is much more than mere child’s play

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may be coming to an end due to rising...

  • Aug 19, 2019
  • Posted by Dave Easton

We’re stronger and better than ever

At OTB we’re never content with what we have. Contentment breeds complacency. We’re always looking to strengthen our team and after a series of new client wins, we’ve done exactly that.Amy Barstow...

  • Jul 8, 2019
  • Posted by Niall

Gender stereotypes in advertising are a relic of the past

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in the modern climate.In 2016, Sadiq Khan delivered on his...

  • May 9, 2019
  • Posted by Niall

Finding your voice

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or misunderstanding your message completely.Striking...

  • May 2, 2019
  • Posted by Niall

Bouncing back from criticism

It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning your business or a project close to your heart,...

  • Feb 28, 2019
  • Posted by Niall

The launch of Umbraco 8

We didn’t know when it would happen, but it finally has. As an Umbraco Registered Partner, the long-awaited launch of Umbraco 8 is a welcome one.The primary goal of releasing a new major version is to...

  • Jan 7, 2019
  • Posted by Niall

OTB’s favourite campaigns of 2018

2018 produced some of the finest advertising campaigns in living memory. I can’t remember a time where the standard has been higher in terms of approach and content. From the hard-hitting and socially...

  • Nov 16, 2018
  • Posted by Niall

The best Christmas ads of 2018

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of life. Festive sandwiches adorn refrigerated supermarket...

  • Oct 17, 2018
  • Posted by Niall

The unenviable task of being a Facebook moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it functions unquestionably tightens, who is moderating what we see on our screens?...

  • Oct 12, 2018
  • Posted by Niall

National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite admiration and interest for the...

  • Oct 9, 2018
  • Posted by Niall

Why bringing your marketing in-house isn’t always the answer

A company is launched, and it outsources its marketing to an experienced agency that helps the company increase revenue and grow as a business. The company continues to expand and benefit from the...

  • Sep 19, 2018
  • Posted by Niall

Bigger, faster & excessively priced – but is it better?

If the vast majority of phone companies announced plans to charge nearly £1500 for a mobile phone, you’d be right to expect consumers to switch allegiances and look elsewhere....

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