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Welcome to the OTB blog.

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • May 16, 2017
  • Posted by Becky

The continuity of changing consumer behaviour

It may be a hot topic, but is there anything new about changing consumer behaviour?...

  • May 2, 2017
  • Posted by Becky

Top tips for crafting a push notification strategy

You might not have considered them an important element of your mobile marketing strategy, but the stats say you should......

  • Apr 4, 2017
  • Posted by Becky

The best April Fool’s campaigns and how to use humour in marketing

Did you fall for an April Fool’s this weekend? If so, you’ll love our round up of the best April Fool’s marketing, and tips on how you can use humour in your own strategy....

  • Mar 28, 2017
  • Posted by Becky

How to use real-time marketing

Far more than time-responsive PR, real-time marketing can bring valuable rewards when employed strategically....

  • Mar 21, 2017
  • Posted by Becky

Why marketing measurements matter, and which should you use?

So much more than click-throughs and hits, measurements do matter to ensure you’re getting the right ROI for your efforts....

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Nov 2, 2016
  • Posted by Becky

The Coca Cola effect; three lessons we can learn from the kings of marketing

One of the biggest brands ever to walk the earth, marketers can always learn a thing or two from the Coca Cola effect...

  • Oct 26, 2016
  • Posted by Becky

3 ways to make YouTube work for your marketing strategy

3 ways to make YouTube work for your marketing strategy...

  • Oct 19, 2016
  • Posted by Becky

The Amazon Affair

Love it or loathe it, very few can deny the explosive growth of Amazon and its impact on marketing and retail…...

  • Oct 12, 2016
  • Posted by Becky

3 takeaways from the Festival of Marketing 2016

Everything you should have learned from this year’s Festival......

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