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Welcome to the OTB blog.

  • Jul 10, 2018
  • Posted by Becky

How direct to consumer marketing is changing the game

Direct to consumer marketing is causing a stir, and marketers had better be ready....

  • Jul 5, 2018
  • Posted by Sam

Whatsuuupppp, dilly dilly?

Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are irrelevant....

  • Jul 5, 2018
  • Posted by Becky

Three World Cup adverts catching marketers’ attention

As the World Cup reaches half way, here is the latest marketing round-up....

  • Jun 28, 2018
  • Posted by Becky

Why you should align sales and marketing

Sales and marketing are often discussed together, but how aligned are your strategies?...

  • Jun 19, 2018
  • Posted by Becky

A marketer’s summer reading list

With summer holidays just around the corner, here are three books marketers need to read to up their game....

  • May 16, 2018
  • Posted by Ian

Nailing your digital strategy

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with....

  • May 15, 2018
  • Posted by Becky

Three ways to improve your email marketing

You might think email marketing is easy, but there are always ways to improve....

  • May 10, 2018
  • Posted by Becky

The benefits of real-time marketing

Real-time marketing remains popular, but how can you reap the benefits for your organisation?...

  • Apr 17, 2018
  • Posted by Becky

3 ways augmented reality could change marketing

Technology is constantly changing the marketing world, and augmented reality is likely to do the same....

  • Apr 3, 2018
  • Posted by Becky

All you need to know about GDPR

With little over a month to go until GDPR comes into effect, marketers should be ready for compliance....

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

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