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Welcome to the OTB blog.

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • May 24, 2017
  • Posted by Becky

The La La Land effect: how brands can appeal to our need for escapism

We all want to escape every now and again, but would we turn to brands to achieve this?...

  • May 16, 2017
  • Posted by Becky

The continuity of changing consumer behaviour

It may be a hot topic, but is there anything new about changing consumer behaviour?...

  • May 2, 2017
  • Posted by Becky

Top tips for crafting a push notification strategy

You might not have considered them an important element of your mobile marketing strategy, but the stats say you should......

  • Mar 21, 2017
  • Posted by Becky

Why marketing measurements matter, and which should you use?

So much more than click-throughs and hits, measurements do matter to ensure you’re getting the right ROI for your efforts....

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Oct 12, 2016
  • Posted by Becky

3 takeaways from the Festival of Marketing 2016

Everything you should have learned from this year’s Festival......

  • Sep 21, 2016
  • Posted by Becky

3 takeaways from last week’s GBBO drama

It’s been a traumatic week for fans of the Great British Bake Off......

  • Sep 7, 2016
  • Posted by Becky

What marketers could learn from Unilad

Leave all your preconceptions behind, there’s a lot industry experts could learn from Unilad…...

  • Aug 31, 2016
  • Posted by Becky

Why marketers are interested in Apple TV

Apple TV is gaining popularity, and this week we’re exploring why marketers are looking to capitalise on the traction....

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