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Welcome to the OTB blog.

  • May 10, 2018
  • Posted by Becky

The benefits of real-time marketing

Real-time marketing remains popular, but how can you reap the benefits for your organisation?...

  • Apr 24, 2018
  • Posted by Becky

Location-based marketing essentials

Location-based marketing means marketers can always reach potential customers, but what value does it offer?...

  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • May 2, 2017
  • Posted by Becky

Top tips for crafting a push notification strategy

You might not have considered them an important element of your mobile marketing strategy, but the stats say you should......

  • Apr 25, 2017
  • Posted by Becky

3 tips on how to extend your Twitter reach

With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further...

  • Apr 13, 2016
  • Posted by Rebecca

Why marketers should learn to love LinkedIn

It’s the social media site for the professional world, but maximising it’s potential can be tough. This week OTB looks at why marketers should learn to love LinkedIn...

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