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Welcome to the OTB blog.

  • Oct 1, 2019
  • Posted by Niall

5 iconic moments of black representation in advertising

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. What we see and read has a profound effect on our perception of the world and in turn the course of...

  • Jun 18, 2019
  • Posted by Niall

The changing face of stock images

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of photography style or in live campaigns. Whatever their intended...

  • Aug 1, 2017
  • Posted by Becky

Why the modern marketer must embrace diversity, in all its forms.

The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos....

  • Aug 5, 2015
  • Posted by Rebecca

The diversity and marketing question

Diversity can mean many things to many people, but whatever the definition, embracing diversity can have a profound effect on marketing strategy and return on investment. This week OTB explores the diversity and marketing question...

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