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Welcome to the OTB blog.

  • Nov 6, 2018
  • Posted by Niall

Greggs: Masters in Baking & Marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation...

  • Nov 2, 2018
  • Posted by Niall

Axing Apu Just Won’t Do

The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The writers of the show are famous for their wit and cleverly...

  • Jul 24, 2018
  • Posted by Becky

3 ways you can use Facebook Messenger for marketing

More and more brands are using it, so here’s what you can learn from them....

  • Jul 18, 2018
  • Posted by Becky

What is a Marketing Technology Stack and how can you build one?

What is a marketing tech stack? Commentators are talking about them, but are you in the know?...

  • Jul 10, 2018
  • Posted by Becky

How direct to consumer marketing is changing the game

Direct to consumer marketing is causing a stir, and marketers had better be ready....

  • Jun 14, 2018
  • Posted by Becky

How transparency is impacting marketing

Transparency is a word on every marketer’s lips, but why?...

  • May 16, 2018
  • Posted by Ian

Nailing your digital strategy

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with....

  • May 10, 2018
  • Posted by Becky

The benefits of real-time marketing

Real-time marketing remains popular, but how can you reap the benefits for your organisation?...

  • Apr 17, 2018
  • Posted by Becky

3 ways augmented reality could change marketing

Technology is constantly changing the marketing world, and augmented reality is likely to do the same....

  • Apr 3, 2018
  • Posted by Becky

All you need to know about GDPR

With little over a month to go until GDPR comes into effect, marketers should be ready for compliance....

  • Feb 6, 2018
  • Posted by Becky

Do you know the difference between multi-channel, cross-channel and omni-channel marketing?

Although the three are often used interchangeably, there are subtle differences you need to know....

  • Dec 5, 2017
  • Posted by Becky

What does it meant to be a CMO in 2017?

Chief Marketing Officers have become commonplace, but what does the role mean in 2017....

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