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Welcome to the OTB blog.

  • Apr 19, 2017
  • Posted by Becky

Three ways to combine old fashioned ideas with modern marketing

When the old-fashioned becomes fashionable, marketing is in for a treat....

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

  • Jan 25, 2017
  • Posted by Becky

Debunking 3 of the biggest myths about creativity in marketing

They may be popular and oft-repeated, but are these myths holding back marketers from truly embracing creativity in a productive way?...

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Nov 16, 2016
  • Posted by Becky

Why online and offline marketing should go hand in hand

Three reasons why you should synchronise your online and offline strategies…...

  • Oct 26, 2016
  • Posted by Becky

3 ways to make YouTube work for your marketing strategy

3 ways to make YouTube work for your marketing strategy...

  • Oct 5, 2016
  • Posted by Becky

Top tips to make your marketing budget go further

Because marketing doesn’t have to cost the earth…...

  • Sep 7, 2016
  • Posted by Becky

What marketers could learn from Unilad

Leave all your preconceptions behind, there’s a lot industry experts could learn from Unilad…...

  • Aug 31, 2016
  • Posted by Becky

Why marketers are interested in Apple TV

Apple TV is gaining popularity, and this week we’re exploring why marketers are looking to capitalise on the traction....

  • Aug 24, 2016
  • Posted by Becky

3 reasons you should be doing more with data

You know you’re not using data to it’s full potential, so here’s why you should think again....

  • Aug 17, 2016
  • Posted by Becky

3 marketing takeaways from the Olympics

With only a few days left to go until we say goodbye to the Olympics once again, this week we’re bringing you 3 key marketing takeaways from the Games....

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