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Welcome to the OTB blog.

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Apr 19, 2017
  • Posted by Becky

Three ways to combine old fashioned ideas with modern marketing

When the old-fashioned becomes fashionable, marketing is in for a treat....

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

  • Jan 25, 2017
  • Posted by Becky

Debunking 3 of the biggest myths about creativity in marketing

They may be popular and oft-repeated, but are these myths holding back marketers from truly embracing creativity in a productive way?...

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Nov 16, 2016
  • Posted by Becky

Why online and offline marketing should go hand in hand

Three reasons why you should synchronise your online and offline strategies…...

  • Oct 26, 2016
  • Posted by Becky

3 ways to make YouTube work for your marketing strategy

3 ways to make YouTube work for your marketing strategy...

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