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Welcome to the OTB blog.

  • Aug 21, 2018
  • Posted by Becky

How to make marketing incentives work

They used to be fool-proof, but now marketers have to work a little harder....

  • Aug 7, 2018
  • Posted by Becky

What to remember when building a customer view strategy

With customer relations so important to marketers, building your customer view is vital....

  • Jul 24, 2018
  • Posted by Becky

3 ways you can use Facebook Messenger for marketing

More and more brands are using it, so here’s what you can learn from them....

  • Jun 19, 2018
  • Posted by Becky

A marketer’s summer reading list

With summer holidays just around the corner, here are three books marketers need to read to up their game....

  • May 2, 2018
  • Posted by Becky

What does brand loyalty look like in 2018?

Keeping customers loyal is a big challenge with so much choice on offer, but these brands are bringing loyalty into 2018....

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Jul 4, 2017
  • Posted by Becky

Reputation Marketing or Reputation Management: What’s the difference and why do they matter?

The differences are great, but do you employ the right strategy at the right time?...

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

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