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Welcome to the OTB blog.

  • May 29, 2018
  • Posted by Becky

3 ways to keep your app marketing relevant

Top 3 ways to keep your app marketing relevant. How you can build a strong app strategy that keeps customers interested....

  • May 23, 2018
  • Posted by Becky

3 things you need to know about data

As GDPR comes into effect this week, data is the word on every marketer’s lips....

  • Nov 7, 2017
  • Posted by Becky

How does contactless payment affect your marketing?

The decline of cash has changed the face of consumer purchasing, but what impact does this have on your marketing?...

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Aug 22, 2017
  • Posted by Becky

How user-generated content can improve your marketing

In a marketing world still dominated by content, how can you use user-generated content to best effect?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Mar 7, 2017
  • Posted by Becky

What does the Nokia 3310 relaunch mean for brand messaging?

As the world went wild for the re-launch of the Nokia 3310, marketers have been left wondering what this could mean for brand messaging....

  • Oct 12, 2016
  • Posted by Becky

3 takeaways from the Festival of Marketing 2016

Everything you should have learned from this year’s Festival......

  • Jul 13, 2016
  • Posted by Becky

7 ways to keep customer experience at the heart of your marketing strategy

‘If there’s no experience, there’s no customer’, and this week OTB has 7 ways to make this the mantra of your marketing strategy....

  • Mar 30, 2016
  • Posted by Rebecca

The right direction? The highs and lows of mapping your customer journey.

No longer linear, understanding your customer journey needs creativity, focus and foresight...

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