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  • Jul 23, 2019
  • Posted by Niall

For art’s sake

Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t place more value on artistic pursuits.We all enjoy a wander...

  • Jul 3, 2019
  • Posted by Niall

Not everyone is going to like you. Accept it and move on.

“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At the time it may have felt like another pointless piece of advice our...

  • May 22, 2019
  • Posted by Niall

Making your side hustle work

The Oxford English Dictionary defines the word hustle as meaning many things - to ‘obtain illicitly’, ‘push one’s way’ or ‘pressure someone into something’. But perhaps the best definition for the...

  • Apr 2, 2019
  • Posted by Niall

How to resist the rise of automation

Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement that promises to change our lives forever. Whether it is Amazon...

  • Jan 7, 2019
  • Posted by Niall

OTB’s favourite campaigns of 2018

2018 produced some of the finest advertising campaigns in living memory. I can’t remember a time where the standard has been higher in terms of approach and content. From the hard-hitting and socially...

  • Nov 12, 2018
  • Posted by Niall

Scooter firm Bird asks for a push start as they target commuters in London

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and above would point to their morning and nightly commute. The truth is that most of our...

  • Nov 6, 2018
  • Posted by Niall

Greggs: masters in baking & marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation...

  • Oct 30, 2018
  • Posted by Niall

Halloween needn’t be a one day throwaway event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home. Adults of sensible age will too make a fool out of...

  • Oct 26, 2018
  • Posted by Niall

A different way of thinking – the advantages of cognitive diversity

A New Perspective  Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think of race, religion, age or sexuality......

  • Jan 25, 2017
  • Posted by Becky

Debunking 3 of the biggest myths about creativity in marketing

They may be popular and oft-repeated, but are these myths holding back marketers from truly embracing creativity in a productive way?...

  • Jan 27, 2016
  • Posted by Rebecca

The not-so-secret world of Snapchat marketing

One of the latest social media platforms to be tapped into by marketers, Snapchat is on the rise as a popular choice for brands. This week OTB explores the not-so-secret world of Snapchat marketing...

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