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  • Nov 12, 2018
  • Posted by Niall

Scooter Firm Bird Asks for a Push Start as they Target Commuters in London

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and above would point to their morning and nightly commute. The truth is that most of our...

  • Nov 6, 2018
  • Posted by Niall

Greggs: Masters in Baking & Marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation...

  • Oct 30, 2018
  • Posted by Niall

Halloween Needn’t be a One Day Throwaway Event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home. Adults of sensible age will too make a fool out of...

  • Oct 26, 2018
  • Posted by Niall

A Different Way of Thinking – The Advantages of Cognitive Diversity

A New Perspective  Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think of race, religion, age or sexuality......

  • Jan 25, 2017
  • Posted by Becky

Debunking 3 of the biggest myths about creativity in marketing

They may be popular and oft-repeated, but are these myths holding back marketers from truly embracing creativity in a productive way?...

  • Jan 27, 2016
  • Posted by Rebecca

The not-so-secret world of Snapchat marketing

One of the latest social media platforms to be tapped into by marketers, Snapchat is on the rise as a popular choice for brands. This week OTB explores the not-so-secret world of Snapchat marketing...

  • Aug 19, 2015
  • Posted by Rebecca

The top tv marketing campaigns to get your creative juices flowing

Creativity is essential when it comes to marketing, it can capture the hearts and minds of an audience and translate your marketing strategy into results. This week OTB takes a look at the most creative campaigns in TV advertising...

  • Aug 12, 2015
  • Posted by Rebecca

Is technology taking over? How the latest developments are revolutionising the marketing world.

Technology may not be set to take over the world just yet, but with each new invention or trend comes another opportunity for the marketing world. This week we’re exploring the latest technology developments...

  • Jun 23, 2015
  • Posted by Rebecca

Everything you should know about the year’s biggest communications festival

This week the annual Cannes Lions Festival gets under way, here’s OTB’s guide to the biggest creativity and communications festival of the season...

  • Jun 3, 2015
  • Posted by Rebecca

Creativity, Colour and Content – The three C’s you should consider as you build your new marketing strategy

The opportunities are endless when building a marketing strategy, but this week OTB takes a look at our three marketing essentials; Creativity, Colour and Content...

  • Jan 28, 2015
  • Posted by Rebecca

A world without TV advertising; could the unthinkable become reality?

We all take TV marketing for granted, but this week OTB takes a look at a world without the box...

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