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  • Mar 21, 2018
  • Posted by Becky

3 ways you can develop your brand’s tone of voice

With content so important across channels, your brand’s tone of voice can make or break a strategy...

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Aug 22, 2017
  • Posted by Becky

How user-generated content can improve your marketing

In a marketing world still dominated by content, how can you use user-generated content to best effect?...

  • Aug 15, 2017
  • Posted by Becky

What is the ROBO economy and how does it impact your marketing strategy?

After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • Jun 13, 2017
  • Posted by Becky

Everything marketers need to know about customer retention

It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy....

  • Apr 19, 2017
  • Posted by Becky

Three ways to combine old fashioned ideas with modern marketing

When the old-fashioned becomes fashionable, marketing is in for a treat....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

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