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Welcome to the OTB blog.

  • Aug 15, 2017
  • Posted by Becky

What is the ROBO economy and how does it impact your marketing strategy?

After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • Jun 13, 2017
  • Posted by Becky

Everything marketers need to know about customer retention

It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy....

  • Apr 19, 2017
  • Posted by Becky

Three ways to combine old fashioned ideas with modern marketing

When the old-fashioned becomes fashionable, marketing is in for a treat....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

  • Jan 4, 2017
  • Posted by Becky

Why you should be talking about Facebook Live

It’s time to take note, or you could be missing out on an important marketing tool....

  • Jun 29, 2016
  • Posted by Becky

Going Native: three reasons marketers are embracing native advertising

Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key reasons marketers are embracing native...

  • Jun 8, 2016
  • Posted by Becky

Why shoppable video may be the next big thing

We all know the value of video, but this week OTB explores why shoppable video could be the next big move for your content strategy....

  • May 18, 2016
  • Posted by Becky

How to improve your online content distribution

Every marketer knows that content is king, but what happens when you’ve designed the perfect content but it just isn’t reaching the right audiences?...

  • Apr 29, 2016
  • Posted by Becky

The Power of Words in Marketing

Despite leaps in technology, marketing keeps coming back to words, language and imagination as the centre of branding....

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