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Blog

Welcome to the OTB blog.

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Nov 14, 2017
  • Posted by Becky

How can brands make the most of the subscription economy?

No longer simply content to buy, consumers are demanding more....

  • Jul 18, 2017
  • Posted by Becky

3 things you should know about optimising your customer journey

Being there for the customer at every step of their journey is a tall order, but one which can reap huge rewards if optimised correctly....

  • Jun 13, 2017
  • Posted by Becky

Everything marketers need to know about customer retention

It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy....

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • Jan 4, 2017
  • Posted by Becky

Why you should be talking about Facebook Live

It’s time to take note, or you could be missing out on an important marketing tool....

  • Dec 14, 2016
  • Posted by Becky

The Amazon Affair: Part II

Because the challenge for competitors is far from over....

  • Nov 23, 2016
  • Posted by Becky

Why marketers may have to work to rebuild consumer trust in Black Friday

It may be a new trend, but savvy shoppers are starting to see through the hype…...

  • Jun 29, 2016
  • Posted by Becky

Going Native: three reasons marketers are embracing native advertising

Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key reasons marketers are embracing native...

  • Jun 15, 2016
  • Posted by Becky

How to add value through your brand website

There was a time that everyone wanted a website, but does it still retain the same value for brands in 2016?...

  • Jun 1, 2016
  • Posted by Becky

Exploring independent and artisan brands gaining marketing currency

Has the age of the corporate, household name passed? This week OTB explores the growth of all things independent, artisan and quirky....

  • Mar 2, 2016
  • Posted by Rebecca

Focus on Fairtrade Fortnight

From the 29th February to the 13th March the UK food industry is focusing on Fairtrade Fortnight, so this week OTB is taking a look at the biggest brands supporting the cause...

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