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Welcome to the OTB blog.

  • Jun 7, 2017
  • Posted by Becky

What is a purpose-led brand?

Because simply selling products is no longer enough to secure customer loyalty....

  • Mar 7, 2017
  • Posted by Becky

What does the Nokia 3310 relaunch mean for brand messaging?

As the world went wild for the re-launch of the Nokia 3310, marketers have been left wondering what this could mean for brand messaging....

  • Feb 8, 2017
  • Posted by Becky

3 insights for marketing to women from the #thisgirlcan campaign

They make up only fractionally less than half the population, so why is marketing to women seen as so challenging?...

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Apr 6, 2016
  • Posted by Rebecca

Forty fruitful years for Apple

A giant in all things tech, innovation and popular culture, the world’s biggest company has hit middle age...

  • Jan 20, 2016
  • Posted by Rebecca

God’s Own County: The home of marketing

This week OTB is celebrating its Yorkshire roots with a homage to some of the biggest brands to come from God’s Own County...

  • Dec 16, 2015
  • Posted by Rebecca

The best of the best from 2015

It almost time to say to goodbye to the year that has been 2015, but not without a look back at the best of the best in marketing this year...

  • Nov 11, 2015
  • Posted by Rebecca

Post-Capitalism in Marketing: What is it, who’s talking about it, and what does it mean for you?

Post-capitalism and marketing are not two terms you would expect to go hand in hand, but as the concept begins to cause a stir in the marketing world, this week OTB explores...

  • Sep 9, 2015
  • Posted by Rebecca

An ode to the hashtag: how this little symbol became the social media staple (and is impacting your marketing)

Whether or not you’re an avid social media user, it’s unlikely you’ve failed to notice the hashtag. This week OTB takes a look at how this simple four-line squiggle came to be so popular, and why you should be taking note when it comes to using it for social media marketing...

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