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Welcome to the OTB blog.

  • May 16, 2017
  • Posted by Becky

The continuity of changing consumer behaviour

It may be a hot topic, but is there anything new about changing consumer behaviour?...

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

  • Nov 2, 2016
  • Posted by Becky

The Coca Cola effect; three lessons we can learn from the kings of marketing

One of the biggest brands ever to walk the earth, marketers can always learn a thing or two from the Coca Cola effect...

  • Oct 26, 2016
  • Posted by Becky

3 ways to make YouTube work for your marketing strategy

3 ways to make YouTube work for your marketing strategy...

  • Sep 21, 2016
  • Posted by Becky

3 takeaways from last week’s GBBO drama

It’s been a traumatic week for fans of the Great British Bake Off......

  • Aug 3, 2016
  • Posted by Becky

The renaissance of print marketing

Far from being declared irrelevant, print marketing is proving itself time and again to be a mainstay of any marketing mix....

  • Jun 22, 2016
  • Posted by Becky

Three tips for using WhatsApp as a marketing tool

All eyes are on WhatsApp this week as some of the biggest brands make it the focus their marketing strategy...

  • May 25, 2016
  • Posted by Becky

Why brands are moving beyond CSR

It has been the buzzword for many an organisation, but now brands are moving beyond corporate social responsibility and looking to a different future....

  • May 6, 2016
  • Posted by Becky

Bold, Brave and Brilliantly British; Being a British brand icon in 2016

What does it mean to be a British brand in 2016? OTB takes a look…...

  • Apr 29, 2016
  • Posted by Becky

The Power of Words in Marketing

Despite leaps in technology, marketing keeps coming back to words, language and imagination as the centre of branding....

  • Apr 27, 2016
  • Posted by Rebecca

Peek a boo. Why marketers are eyeing up Periscope on its first birthday

Social media is always awash with the latest fad. But as Periscope celebrates its first birthday, OTB explores why marketers are eyeing up this ever-growing platform...

  • Mar 9, 2016
  • Posted by Rebecca

Why storytelling isn’t just for bedtime

An iconic part of the bedtime routine, storytelling is popular the world over. But what does this mean for marketing, brand image and building strong relationships with consumers? This week OTB has the story...

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