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Welcome to the OTB blog.

  • Dec 4, 2018
  • Posted by Niall

Examining the Ethics of Corporate Gift Giving

As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the act of corporate gift giving is seen as an essential...

  • Nov 26, 2018
  • Posted by Niall

'Tis the Season for Peak Discounts – How to Stay Profitable

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January sales, but in recent years an American import has started the...

  • Jul 5, 2018
  • Posted by Becky

Three World Cup adverts catching marketers’ attention

As the World Cup reaches half way, here is the latest marketing round-up....

  • Apr 24, 2018
  • Posted by Becky

Location-based marketing essentials

Location-based marketing means marketers can always reach potential customers, but what value does it offer?...

  • Apr 17, 2018
  • Posted by Becky

3 ways augmented reality could change marketing

Technology is constantly changing the marketing world, and augmented reality is likely to do the same....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Sep 28, 2016
  • Posted by Becky

Is the golden age of TV over? We're not so sure...

For many years the preferred platform for marketers to reach large audiences, is the golden age of TV beginning to wane?...

  • Jun 29, 2016
  • Posted by Becky

Going Native: three reasons marketers are embracing native advertising

Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key reasons marketers are embracing native...

  • Dec 16, 2015
  • Posted by Rebecca

The best of the best from 2015

It almost time to say to goodbye to the year that has been 2015, but not without a look back at the best of the best in marketing this year...

  • Aug 19, 2015
  • Posted by Rebecca

The top tv marketing campaigns to get your creative juices flowing

Creativity is essential when it comes to marketing, it can capture the hearts and minds of an audience and translate your marketing strategy into results. This week OTB takes a look at the most creative campaigns in TV advertising...

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