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Welcome to the OTB blog.

  • Aug 7, 2018
  • Posted by Becky

What to remember when building a customer view strategy

With customer relations so important to marketers, building your customer view is vital....

  • Feb 6, 2018
  • Posted by Becky

Do you know the difference between multi-channel, cross-channel and omni-channel marketing?

Although the three are often used interchangeably, there are subtle differences you need to know....

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

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