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Welcome to the OTB blog.

  • May 30, 2019
  • Posted by Niall

How to treble your marketing results

If you want to squeeze as much as you can from your marketing investment, tracking and improving the efficiency of your marketing activity is essential to ensuring your marketing results improve… but...

  • Jul 5, 2018
  • Posted by Becky

Three World Cup adverts catching marketers’ attention

As the World Cup reaches half way, here is the latest marketing round-up....

  • May 29, 2018
  • Posted by Becky

3 ways to keep your app marketing relevant

Top 3 ways to keep your app marketing relevant. How you can build a strong app strategy that keeps customers interested....

  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Mar 1, 2018
  • Posted by Becky

What is blockchain and what does it mean for marketing?

Although originally associated with cryptocurrencies like Bitcoin, blockchain could be impacting your marketing....

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Nov 1, 2017
  • Posted by Becky

Can organisations become too reliant on data?

Data has become essential to modern insight generation, but can marketers become too reliant on data?...

  • Mar 21, 2017
  • Posted by Becky

Why marketing measurements matter, and which should you use?

So much more than click-throughs and hits, measurements do matter to ensure you’re getting the right ROI for your efforts....

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

  • Jan 11, 2017
  • Posted by Becky

Three ways to reach your target audience online

Because it’s surprising how many campaigns don’t hit the spot....

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