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Welcome to the OTB blog.

  • Jun 14, 2018
  • Posted by Becky

How transparency is impacting marketing

Transparency is a word on every marketer’s lips, but why?...

  • Jan 23, 2018
  • Posted by Becky

The war on plastic – a passing fad or shift in CSR?

Corporate Social Responsibility is a must for any brand large or small, but does Coca Cola and Evian’s recent anti-plastic drive change the game?...

  • Jan 2, 2018
  • Posted by Becky

The 2018 marketing trend roundup

Commentators have been busy making predictions, and we’re bringing you the roundup....

  • Jun 7, 2017
  • Posted by Becky

What is a purpose-led brand?

Because simply selling products is no longer enough to secure customer loyalty....

  • May 25, 2016
  • Posted by Becky

Why brands are moving beyond CSR

It has been the buzzword for many an organisation, but now brands are moving beyond corporate social responsibility and looking to a different future....

  • Mar 2, 2016
  • Posted by Rebecca

Focus on Fairtrade Fortnight

From the 29th February to the 13th March the UK food industry is focusing on Fairtrade Fortnight, so this week OTB is taking a look at the biggest brands supporting the cause...

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