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Welcome to the OTB blog.

  • Sep 23, 2019
  • Posted by Niall

TV must adapt or die trying

Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from the kitchen with your dinner balanced on a tray, desperate not to miss...

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Jan 30, 2018
  • Posted by Becky

3 tips for building an ecommerce strategy

Because simply copying and pasting your offline approach into an ecommerce context will not deliver the results you desire....

  • Dec 14, 2016
  • Posted by Becky

The Amazon Affair: Part II

Because the challenge for competitors is far from over....

  • Oct 19, 2016
  • Posted by Becky

The Amazon Affair

Love it or loathe it, very few can deny the explosive growth of Amazon and its impact on marketing and retail…...

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