Top 3 tips for Search Engine Optimisation from those in the know
Search Engine Optimisation, or often better known simply as SEO, can seem like gold dust for many a marketing campaign. In order to fully succeed in the digital arena, it is vital that an organisation understands the tips and tricks needed to improve SEO results and therefore increase the exposure of their brand. Without good SEO technique and a strong online presence, it is often difficult in the fast placed market to remain competitive in an industry or set yourself apart from the rest.
As an interactive marketing agency with over 8 years’ experience in search engine optimisation, we know a thing or two about getting the most from your SEO strategy. Take a look at our top 3 tips…
1) KNOW YOUR USERS
Users lie at the heart of an SEO campaign, as without understanding their habits and needs it is difficult to tailor your marketing strategy. Search Engine Optimisation, like any marketing tool, needs to deliver results, and perhaps the best way to ensure you get the results you need is to do your research. By understanding how customers use the internet and what they expect from your website, it is far easier to adapt your SEO strategy to meet these needs and therefore boost organic rankings. What search terms are relevant to your business? How do customers best engage with your brand? What key information are they looking for? As the Huffington Post points out, this appreciation of user intent is vital to understanding SEO and making it work for your business.
2) MAKE YOURSELF RICH
We don’t mean financially rich, we’re talking content rich! It may often seem that these two words are little more than buzzwords or industry jargon thrown around when it comes to digital marketing, but understanding the value of rich content can work wonders for search engine optimisation. Although as The Guardian points out using key words and phrases relevant to your business is one easy way to boost organic search results, original, creative content which uses a variety of media elements such as video, images and unique formatting can also prove highly effective in ensuring your web content is rich and diverse. Not only does this improve the quality of your digital marketing and your search engine rankings, it can help with other areas of your integrated campaign by creating ready-made, shareable content which can be used on social media and blogging platforms to reach a wider audience.
3) SOMETIMES IT GETS TECHNICAL
There are a number of simple ways to increase organic results from search engine optimisation, but sometimes taking your strategy to the next level requires getting technical. So if you don’t know your penguins from your pandas, your tail searches from SERP analysis, all is not lost. In a fabulous guide to the basics of search engine optimisation, marketing and Ecommerce experts EConsultancy have provided a huge range of tips for getting started with SEO and understanding the technical terms needed to push your strategy in the right direction. Once it seems clear which techniques could work for your business, why not get in touch with someone who can implement and monitor your SEO strategy? Someone who can manage the technicalities and algorithms needed to boost rankings and results? Look no further, OTB offers a range of search engine optimisation services to meet the needs of any business. Check out our SEO page here to see how we can help.