Put a spring in your marketing step this April
Spring has officially sprung, and what better time to give your marketing strategy a thorough spring clean than this sunny April’s day…
Spring is often the time for new beginnings and increased positivity, as the weather takes a turn for the better and you’re feeling refreshed after the long Easter weekend. Now is a great time to embark on a new adventure and try something different, and your marketing approach or strategy is no different. Have a new idea you’ve been meaning to try? A different angle for a campaign? There’s no time like the present, and this week OTB takes a look at how you can put a spring in your marketing step this April.
Bring the sunshine
We British never tire of conversations about the weather, and what better time to bring some sunshine to your marketing campaign. With several bank holidays on the way, creating a seasonal, sun-filled campaign can help consumers get into the seasonal spirit and associate your brand with fun, warm, caring connotations and happy memories of the spring season. A great industry to learn from when creating a spring campaign is the fashion industry, which every year launches spectacular displays of colour, sleek photography and trend-setting ideas that hold key influence for months to come both within and outside their industry. This week online fashion brand Very was crowned the most-Shazamed advert by The Drum, as their advert #CantWaitForSummer saw catchy tunes, iconic brand ambassadors Fearne Cotton and Rochelle Humes and plenty of sunshine combine to lead the way in marketing this April.
Clear out the clutter
Spring cleaning doesn’t just have to be something you do at home; it can also be applied to your marketing strategy. With an ever increasing demand for streamlined, easily accessible information and instant gratification when it comes to marketing and social media, there is little room for unclear copy, mixed messaging and a weak brand image if you want to stand out from competitors. As you move away from festive seasons and winter warmer campaigns spring is a great time to reduce and remove this marketing ‘noise’ by focusing on clean, simple brand image and creating clear messaging for your audience. It is a time for redesigning and reinventing, and focusing attention on honest core values in order to continue consumer buy-in and trust. Not quite sure how to streamline your marketing strategy and cut out the noise? Thankfully business and finance commentators eHow have the answers in their informative article on how to create strategies which combat marketing noise, take a look here.
Learn from the Best
Spring is a great time to learn new things, and who better to ask for some top tips than the Chartered Institute of Marketing? On 30th April 2015 the CIM will be hosting the Spring Marketing Conference at Norwich Cathedral, where guests can ‘meet an impressive array of marketing evangelists who preach the gospel of good marketing practice.’ The event will be split into a huge mix of conference sessions and case studies to allow guests to learn from industry experts and real-life examples of successful campaigns. With the aim to ‘take a good look at the challenges marketers face in 2015 and beyond, as well as provide a thought provoking session on how to cope with modern-day marketing complexity’, the Spring Marketing Conference looks set to be an insightful and inspiring event to help you kick-start your spring marketing campaigns. For full details of the speakers involved follow the link to the Chartered Institute of Marketing website here.