Creative Christmas: Advertising
As Christmas draws nearer and nearer, brands advertising gets more and more festive. Some are simple and to the point, while other brands create clever, striking imagery to catch the consumer's attention. Today, we will be looking at a selection of our favourite creative Christmas advertising in recent years, and how it captures peoples imagination. The ads we've chosen all have a clear and confident concept with a festive feel.
Apple use simplicity in their advertising all year round, so it does not surprise us to see very simple, yet effective Christmas advertising. This particular advert was created for Christmas 2011. This poster shows the headphones being used to create a christmas tree shape, and the bold white on red is used to enhance the festive feeling.
Hellmanns also created a clever piece of Christmas advertising in 2008, which reminds the consumers that Hellmanns is the best mayonnaise, and the only mayonnaise for Christmas. It works well as it uses the product to show an iconic Christmas image, in this case Santa. Santas beard is made from a dollop of mayonnaise dripping from a spoon. The ad has a bold, confident tone, with a sense of fun.
British Airways had a very clever concept when creating their christmas advertising. They used the concept of reunited friends and families at Christmas to show the shadow of a plane. This is ideal for the brand, which markets itself as caring, and personal. Their customers can empathise with the ads, and a lot of them using British Airways over the festive period will be using them for this very reason.
Heineken's Christmas advertising has focused on promoting the safe consumption of their product, encouraging consumers not to drink and drive. This has been done in a comical way, showing Santa's sleigh crashed in the snow, with presents everywhere. The ad is clever because drink driving is rife at this time of year, with taxis being difficult to book during the party season, and people feeling they deserve to celebrate despite being the designated driver. But even though the message is serious, the delivery has a light hearted tone which is almost more effective in its message.
We also like KitKat's Santa-themed advert, which is a variation on their 'Have a Break' tagline. The scene shows Santa's hung up beard slung over a chair. The ad works because it is a continuation of their year-round concept, yet adapted for a festive feel. It seems that the strongest images show that the brands have a sense of fun and humour at this time of year.
So what do all these pieces of advertising have in common? They all have a creative concept which, paired with the product, create memorable imagery which help boost the company's sales over the festive season. We at OTB love the variety of Christmas advertising, and are always on the look out to see what companies will come up with to promote their products. We're continuing our 'Creative Christmas' theme all week, so check back here for tomorrow's blog!